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Magniflex sets new focus on consumer education, driving in-store traffic

Magniflex sets new focus on consumer education, driving in-store traffic

What’s happening: With many mattress manufacturers focusing on creating products at lower price points, Magniflex is taking a different approach by focusing on producing attainable luxury products and supporting its retailers with information and education to share with their consumers.

Why this matters: “We’ve seen low foot traffic in stores since the pandemic and the emergence of ‘buy online and ship direct to consumer,” says Magniflex National Sales Manager Billy Curtright. “The issue here is trading confidence in a purchase for convenience. Many consumers wouldn’t know the difference between the many different mattress offerings or how the right mattress can improve your overall health and may just purchase the cheapest option,” “The relationship between independent retailers and consumers is vital. It will drive sales and give the consumer the opportunity to learn about how quality sleep affects their body and trust the retailer’s recommendations.”

At Market: Magniflex is unveiling its new Virtuoso collection, with added benefits like dual-sided temperature control and differing comfort levels on either side of the mattress, at the upcoming Las Vegas Market.

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The new 13-inch contemporary mattress was crafted with the realities of the current economy in mind and retails for a more achievable price point of $4,999 in queen, as compared to other comparable products. The double-sided mattress offers a warmer mattress during the winter season with cashmere and wool on one side, and then a cooler sleep during the summer season with silk and linen components. To add to the luxurious experience that this mattress provides sleepers, the Virtuoso Primo also features a satin cover.

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