Welcome to the second installment of Bedding News Now’s look at the best mattress retailers across the country. This report profiles bedding standouts in the Southeast.
We developed these reports by inviting industry submissions, combing through the latest installment of the Home News Now 125 Furniture and Bedding Retailers, and then identified other mattress retailers known for their commitment to the category. After reviewing our candidates with a number of mattress manufacturers, suppliers, and consultants, we arrived at our selections for the Best In Bedding Retailers in each region.
We excluded national mattress retailers like Mattress Firm, which have a strong presence in many regions of the country.
The retailers we are saluting are not listed by volume. Our goal is not to simply recognize mattress revenues, although many of these retailers are generating high mattress volumes, but to celebrate the depth of commitment to the mattress category in all sizes of bedding operations, from single-store giants to chains with hundreds of stores.
Best In Bedding in the Southeast: Broad River Retail
Broad River Retail, based in Fort Mill, South Carolina, is an Ashley licensee operating 35 Ashley Stores & Outlets in North Carolina, South Carolina, Georgia and Washington. In 2025, held a grand re-opening of its fully renovated Ashley Store and Outlet in Columbia, South Carolina; opened an Ashley Store in Easley, South Carolina; and expanded to the other side of the country, to the Inland Northwest, opening a 7.0 Ashley Store and Outlet in a former 101,000-square-foot Macy’s connected to the NorthTown Mall, in Spokane, Washington.
The three-story showroom is Broad River’s largest Ashley store with a robust showroom, a dedicated Outlet and an expansive Sleep Shop with some 88 mattresses. A second Ashley store with 24,683 square feet, opened in the Northwest, in Moscow, Idaho, this May. Broad River Retail is expanding once again to northern New England, with a new Ashley store in South Portland, Maine, scheduled to open this summer. The company also has plans for a 35,000-square-foot Ashley store in Statesville, North Carolina, to open this year.
Why they stand out: “Broad River has built a culture that recognizes sleep as a life-enhancing experience, not a transaction,” says Eugene Alletto, CEO of Bedgear, a Broad River vendor. “Their investment in people, servant leadership, and in-store sleep fitting creates a differentiated guest experience that goes far beyond selling mattresses. That’s what makes Broad River a true leader in bedding retail across the Southeast.”
Last year’s winner: City Furniture
City Furniture, based in Tamarac, Florida, operates throughout Florida with City Furniture showrooms and 14 Ashley stores as well as an e-commerce site. The retailer has two Clearance & Outlet Centers located at the Sawgrass and Plant City showrooms. In 2025, opened a third Tampa area store at the Mall at University Town Center in Sarasota in July. This past March City Furniture purchased a former Bedding Barn location adjacent to its existing West Palm Beach stores with plans to expand and redevelop the site.
Why they stand out: Led by an experienced, smart management team, City Furniture carries leading mattress brands like Tempur-Pedic, Beautyrest Black, Sealy, Stearns & Foster, Serta, Avocado, Kevin Charles and Zinus. In addition to offering beds at higher price points, the retailer also addresses the value end of the market with an offering robust enough to compete with online retailers.
Notable mattress retailers in the Southeast
Rooms To Go, based in Seffner, Florida, operates showrooms in 10 states along the coastline from Virginia to Texas, as well as in Tennessee. The retailer has a number of store openings planned for 2026 and 2027.
Why they stand out: This strong merchandiser and promoter puts a major focus on mattresses – and it shows with a vibrant bedding business. Rooms To Go offers a wide array of leading mattress brands and communicates strong value messages in its consistent, hard-hitting promotions.
Mattress Warehouse, based in Frederick, Maryland, operates Mattress Warehouse and Sleep Outfitters. Mattress Warehouse operates in 23 states on the eastern side of the U.S., from New Hampshire to southern Florida, and in the midwest as far as Illinois and Wisconsin. Sleep Outfitters operates in Alabama, Indiana, Kentucky, Ohio, Tennessee and West Virginia. Both sell top brand-name mattresses, bases, pillows and bedding accessories. In May 2025, Mattress Warehouse acquired 73 Mattress Firm locations and 103 Sleep Outfitters, along with seven distribution centers and corporate offices in Lexington, Kentucky, from Somnigroup International. The expansion increased the retailer’s presence across the eastern United States and further west to Chicago and Milwaukee. Earlier this year opened two stores in New Jersey, in Edgewater and Elizabeth City.
Why they stand out: A thoughtful commitment to growth, a strong sales organization, and a lineup of leading mattress brands combine to give this retailer an edge as it expands its footprint – and clout – in the eastern United States – and beyond.
Furnitureland South, based in Jamestown, North Carolina, is a home furnishings retailer with a total of 1.3 million square feet of showroom space on a single campus. The campus is divided into The Mart with specialty galleries including The Modern Gallery, Rug Gallery, and Sleepland; The Showroom with industry-leading manufacturers; The Outlet; and the Eco-Link, a bridge that connects the store’s outdoor section to the Design Center. The campus also has a Starbucks and The Gathering Table Market & Bistro which opened last summer. Top bedding brands include Beautyrest, Serta, Casper, Kingsdown, Sealy, Stearns & Foster, and Tempur-Pedic. In October 2025, Furnitureland South redesigned its website and launched an online store.
Why they stand out: The Sleepland mattress gallery offers a superior shopping experience, with a curated assortment of leading brands presented in a compelling setting, one that encourages consumer interaction with the products.
El Dorado Furniture, based in Miami Gardens, Florida, is a South Florida furniture and bedding retailer with 16 El Dorado Furniture showrooms and three outlet centers. In January 2025, opened a showroom in Altamonte Springs in the Orlando area.
Why they stand out: This family-owned business, deeply rooted in the communities it serves, offers decades of mattress expertise, personalized service, and trusted brands that set it apart from big-box retailers.
Help us honor excellence in mattress retailing: Bedding News Now will be joining with Andmore and sponsors Bread Financial, Snap Finance, and Serta Simmons Bedding to host a bedding event at the Las Vegas Market at 4:30 p.m., Monday, July 27, at WorldView on the 16th floor of Building B on the World Market Center campus. We will be honoring top mattress retailers at that event, which is open to all market attendees. Cocktails and appetizers will be served.
