Malouf Home has released a national commercial to promote its new line of cooling Ice Cloud Mattresses. The ad is designed to increase brand awareness and build excitement around these new products, as well as drive more traffic to retailers’ stores — resulting in higher sales and customer engagement.
“Our end goal is to have customers going into stores to ask for Malouf products, and this commercial will increase demand for all our new mattresses, including the Ice Cloud,” says Ashlee Willes, director of marketing. “Mattresses are a key part of the overall sleep system, and these are our coolest, most innovative mattresses we’ve ever created.”
The national commercial will be streaming across internet streaming services like Hulu and YouTube. According to Forbes, 99% of all U.S. households pay for one or more streaming service. The commercial will also direct end consumers to maloufhome.com, where they can use the dealer locator to find a store that carries Malouf products.
When they visit a store, retailers can pair customers with the best Malouf mattress for their budget and needs. Customers can also shop for other Malouf products to build their perfect sleep system — increasing store sales and average order value. Malouf retail partners can contact their sales representatives about thresholds to be added to the dealer locator.
“This new commercial was developed and executed by our in-house creative teams, and it’s already generating a lot of positive attention for the brand,” says Joel Dewberry, vice president of marketing. “This is just the beginning for Malouf Home as we invest in a robust advertising strategy that drives demand for our products and captures more sales for retailers.”
