Malouf Home has hired Ethan Pyrah as its new brand manager. He will work directly with Ashlee Willes, director of marketing, to provide additional support to their retail partners.
“We are excited to have Ethan on our marketing team,” Willes says. “He has a strong background in digital marketing, and his expertise will make a huge impact as we help our retail partners grow their in-store and online marketing strategies.”
In his new role, Pyrah will oversee the brand strategy and growth of Malouf Home, Weekender and Salt Flat. This includes new product development and marketing initiatives that bring the most value to their retail partners.
“The continuous innovation at Malouf makes me excited for the future,” Pyrah says. “I plan to bring a fresh perspective to the market with innovative marketing strategies that will reinforce our position as the go-to place for all things sleep and lifestyle.”
Pyrah previously worked at a digital marketing agency and specialized in content creation and marketing analytics.
