Shifman hires Lineback for key territory expansion

Shifman Mattresses has hired Spencer Lineback to lead growth in the Mid-Atlantic territory as the luxury mattress manufacturer continues to expand its footprint nationally.

As mid-Atlantic territory sales manager, Lineback is responsible for North Carolina, Virginia, Maryland, Pennsylvania and Washington, D.C. He will report to company sales director James Berry.

“Spencer brings a unique perspective as a sales professional thanks to his background in B2C mattress sales and B2B branding and marketing sales. It will serve him and Shifman well as he helps drive growth in a territory that is key to Shifman’s expansion and overall strategy,” said Berry.

Before joining Shifman, Lineback was with Resident Home as Southeast accounts manager focusing on direct-to-consumer and business-to-business sales for mattress brands Nectar and Dreamcloud. His sales career in the industry includes stints at several respected suppliers and service providers, such as Colonial Display & Branding, Maxime Knitting and Wright Creative Branding & Labels.

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