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Bedgear commits to cancer support with seat-belt pillow donation program

Bedgear commits to cancer support with seat-belt pillow donation program

In partnership with the American Cancer Society, Bedgear’s philanthropic endeavors extend to various facets, including the donation of their Seatbelt Comfort Pillows to multiple Survivor Tents at this year’s Making Strides Against Breast Cancer Walks, as well as a yearlong campaign to benefit cancer research.

BEDGEAR Commits to Cancer Support with American Cancer Society Partnership and Year-Round Seatbelt Pillow Donation
Bedgear commits to cancer support with American Cancer Society partnership and year-round Seatbelt Pillow donation.

During the month of October, 5% of all pillow sales on will be donated to ACS. These funds will contribute to critical cancer research efforts, reinforcing Bedgear’s dedication to making a meaningful impact.

Additionally, the Bedgear Seatbelt Comfort Pillows are available on and 5% of the sale of each Seatbelt Comfort Pillow will benefit ACS until Oct. 1, 2024.

City Furniture, which carries Bedgear products in 17 of its U.S. locations, is collaborating with the company this year as a Pink Pumpkin partner. The Pink Pumpkin campaign sends thousands of Pink Pumpkin buckets to showrooms across the country as a special way to fill the community with the color of hope for breast cancer awareness.

The Seatbelt Comfort Pillow has been specifically designed to provide support and protection to individuals who have undergone mastectomies, heart surgery or procedures located on their chest, helping alleviate discomfort caused by typical seat-belt restraints when traveling by car.

Crafted from Bedgear’s signature breathable and Air-X smart fabric technology, the pillow provides a soft and supportive experience. Designed with the specific needs of breast cancer patients in mind, these pillows come in a gentle light gray color and feature a T-shirt-like fabric. Two light blue Velcro clasps make it easy to secure the pillow around a seat belt.

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Bedgear will donate 150 of their Seatbelt Comfort Pillows to the Survivor Tents at multiple Making Strides Against Cancer Walks across the Northeast, which will take place in Queens, Jones Beach and Central Park. The Survivor Tents are volunteer-run and provide the opportunity to celebrate cancer survivors and their friends and families.

“By partnering with the American Cancer Society again this year, we aim to make a difference in people’s lives and help fund the fight against cancer,” says Bedgear founder and CEO Eugene Alletto. “My hope for our Seatbelt Comfort Pillows is to make those car rides during treatment safe and comfortable for patients and survivors. The work ACS does is so important, and we are honored to continue to help them make an impact.”

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