Birch Kids Natural Mattress selected as a Good Housekeeping 2023 Best Parenting Awards Winner

Birch, Helix Sleep’s all-natural and sustainable sleep brand, announced today that the Birch Kids Natural Mattress was named as a winner in Good Housekeeping’s 2023 Best Parenting Awards. The full list of awards can be found on

“We are thrilled to have Birch Kids recognized in Good Housekeeping’s 2023 Parenting Awards,” says Adam Tishman, co-president of DTC for 3Z Brands. “Birch Kids was created with the mission to build an eco-friendly and non-toxic sleep solution for kids whose needs and preferences change as they grow. We are proud that our efforts have resonated with experts and parents alike, making Birch Kids a trusted choice for families who seek healthy and natural sleep solutions.”

Good Housekeeping’s parent testers gave Birch Kids high ratings across the board, with one describing it as “firm, but not hard” to support her growing child. Another parent described the mattress as “easy to set up” adding that “the kids loved how comfortable it felt to sleep on.”

Designed to support children from age 3 through 12, the Birch Kids Natural Mattress combines high-quality, hypoallergenic materials in a two-sided hybrid design. This organic, sustainable sleep solution is Global Organic Textile Standard (GOTS) and GREENGUARD Gold certified, and built with Fair Trade certified organic cotton and eco-INSTITUT certified natural latex.

These organizations serve as the highest standard of safety certifications and validate that the mattress has been independently verified to be organic, tested for harmful chemicals or volatile organic compounds (VOCs), and built with ethically sourced materials.

The Good Housekeeping Institute experts – including chemists, engineers, fiber scientists, registered dietitians and more – spent six months evaluating hundreds of items using lab equipment and reviewing feedback from more than 100 parent testers. They also analyzed data related to ease of use, comfort, and real-world performance. To choose the best products and services for babies, kids and caregivers, the Good Housekeeping panel of judges considered attributes like innovation, safety, quality, convenience, and value. 

The Birch Kids Natural Mattress is available exclusively at and retails at $1,199 for a Twin and $1,399 for a Full. All Helix mattresses come with a 100-night sleep trial and a 25-year warranty. For more information on Birch and the Birch line of natural and organic sleep products, please visit For more information on Helix Sleep, please visit

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