From the beginning, Malouf — which is celebrating its 20-year anniversary this month — has been committed to improving people’s sleep and lifestyle through high-quality products and friendly customer service. Today, the company has a three-brand focus, Malouf, Weekender and Salt Flat, with more than 16,000 retail partner locations across the globe.
Founded in 2003 by Sam and Kacie Malouf, the company started as a sleep accessory provider operating out of the couple’s college apartment. The first product they launched was a set of high-end sheets. Since then, Malouf has grown into a one-stop shop with a wide assortment of products — from mattresses to furniture to adjustable bed bases to accessories — and has expanded into their 220,000-square-foot headquarters in northern Utah.
Sam and Kacie ran all the business operations for seven years before hiring their first full-time employee. This person helped with distribution responsibilities, and the team grew from there. Now, Malouf has a strong employee base and has been nationally recognized for their unique culture and people-first approach to business. Through the years, they’ve been highlighted by Forbes, Entrepreneur, Glassdoor, Inc. Magazine and others.
“When Kacie and I started this business, we were just looking for a way to support ourselves as a newly married couple. We never dreamed of what it would become,” Sam says. “The success we’ve seen these past 20 years is because of the people, and that’s who we’re celebrating — our employees, our retail partners and our community. Without them, we wouldn’t be where we are today.”
As a Certified B Corporation, Malouf will continue to pursue new growth opportunities and ways to use their business as a force for good. Malouf also plans to keep making a difference through the Malouf Foundation, which was formalized in 2016 to confront sexual exploitation. The Malouf Foundation fulfills their mission by providing education, promoting healing and furthering advocacy for survivors.
“Sam and I always knew we wanted our business to stand for something more than just great products — we wanted to make a larger impact,” says Kacie. “We know our retail partners care about doing good in the world, and so do we. The Malouf Foundation will always be a big part of who we are, and we hope to see more people engaged in this cause.”