Shifman’s fine-tunes Pure Comfort collection to show retailer commitment

Shifman Mattresses is reintroducing its natural latex Pure Comfort Collection in Las Vegas. The luxury mattress maker received valuable feedback and suggestions from retail partners when the line was previewed during the Las Vegas Market in January.

For this summer release in showroom C-1554, Shifman’s new Pure Comfort Collection offers more distinct comfort levels and updated fabric to a stretch woven.

“As a family-owned business for 130 years, we recognize that success comes from keeping open the lines of communication and exchange of ideas with our retail partners,” says Bill Hammer, president. “True partnership comes from trust and collaboration, even if it means we have to make changes to a line and re-introduce it, to ensure the success of a program.”

Shifman’s Pure Comfort Collection is its natural latex line of luxury mattresses and features all-natural materials including layers of natural latex and New Zealand wool, plus Shifman’s signature double-sided construction, hand-tufted with Shifman’s exclusive Sanotuft technique for a unique feel. Each mattress has a 7-inch pure natural latex core, among the highest quantity of latex available in the industry. The beds are adjustable base friendly.

Also featured at this summer market is Shifman’s American Heritage Collection. Dressed in a contemporary cover of luxurious Belgian damask, American Heritage offers a higher-end look and feel while maintaining its accessible luxury price point. The line includes 10 quilted or hand-tufted models of two-sided construction, natural cotton comfort layers and individually wrapped coil system, and all models are compatible with adjustable bases.

The merchandising story is completed with Shifman’s luxury pillow collection, which offers retailers a premium quality sleep essentials product to help customers create their own sleep oasis. As thoughtfully designed and crafted as its exceptional mattresses, Shifman’s pillow program includes three distinct comfort levels with all-natural materials and Standard 100 by Oeko-Tex certification.

Shifman will continue the celebration of its 130th anniversary with refreshments beginning at 4 p.m. on July 30 and 31.

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