by What’s happening: Spring Air International’s two new hybrid collections — Back Supporter Hybrid Plus and Grand Hybrid, — were introduced at the Las Vegas Market. The two collections helped generate the highest door count ever recorded in the Spring Air showroom and drive a 10 percent increase in sales.
Why it matters: “For their part, consumers have latched onto hybrid messaging as ‘new and cool,’ in much the same way that a decade ago, people would walk into a bedding department and ask to see a pillowtop,” says Spring Air President Nick Bates. “Hybrid is the new buzzword, and consumers perceive it as a powerful term that hints of technological advances. Simply put, the products have an aura that makes them easier to sell. They’re hot and they’re getting floor placements and we’re planning to come out with more this summer in Las Vegas.”
The collection is set apart through the use of Carpenter’s new Hypersoft Visco foam mixed with Serene foam, modern waterfall cover designs, cooling benefits, and 800+ coil count units with tri-zone support that offer softer gauges at the head and foot and a firmer gauge in the middle of the mattress.
Beyond Grand Hybrid, Spring Air is continuing to build on its best-selling Back Supporter line with the Back Supporter Hybrid Plus. The collection of eight hybrids infused with a variety of foams and gels offer expanded temperature regulation and enhanced comfort options at price points from $999 to $1,599 in queen at retail.
The collection also utilizes cool-to-the-touch fabrics designed to stand out on retail floors in stylish grey and black color schemes. The models echo the same blue hues on the handle, tape and label that is standard for the Back Supporter line.
