What’s happening: Brooklyn Bedding announced a partnership between its specialty brand RV Mattress and Kampgrounds of America, North America’s largest network of open-to-the-public campgrounds that will provide campers with exclusive access to RV Mattress’ line of sleep products.
Why it matters: The partnership features an exclusive inclusion of RV Mattress on the KOA Marketplace page, which is designed to provide deals and discounts to those who stay in any of KOA’s campgrounds. KOA Rewards members will receive exclusive discounts on RV Mattress products plus access to co-branded content and additional benefits.
Also included in the agreement is shared content opportunities, digital advertising, printed material integration, guest blog contributions and social media collaborations.
“Our goal at RV Mattress is to make camping and RVing adventures as comfortable as possible, and we believe that begins with a good night’s sleep,” says John Merwin, CEO of Brooklyn Bedding. “We know that KOA shares this same goal and strives to provide their campground guests with the best experience possible. We are excited to join forces with a like-minded company to bring our extensive range of healthy sleep products to KOA’s camping community.”