Welcome to the fourth installment of Bedding News Now’s look at the best mattress retailers across the country. This report profiles bedding standouts in the Southwest.
We developed these reports by inviting industry submissions, combing through the latest installment of the Home News Now 125 Furniture and Bedding Retailers, and then identified other mattress retailers known for their commitment to the category. After reviewing our candidates with a number of mattress manufacturers, suppliers, and consultants, we arrived at our selections for the Best In Bedding Retailers in each region.
We excluded national mattress retailers like Mattress Firm, which have a strong presence in many regions of the country.
The retailers we are saluting are not listed by volume. Our goal is not to simply recognize mattress revenues, although many of these retailers are generating high mattress volumes, but to celebrate the depth of commitment to the mattress category in all sizes of bedding operations, from single-store giants to chains with hundreds of stores.
Best In Bedding in the Southwest: 3Z Brands
3Z Brands, based in Phoenix, Arizona, is a vertically integrated manufacturer, wholesaler, retailer and direct-to-consumer seller of mattresses and sleep products. The company’s brands include direct-to-consumer names Brooklyn Bedding, Helix Sleep, Birch by Helix, Bear Mattress, Nolah and Leesa as well as its white label solutions, Southerland and 40Winks. Each brand operates under its own identity and individual website. Brooklyn Bedding also operates 13 showrooms in Arizona; one showroom is temporarily closed for renovations. In January 2026, 3Z Brands announced a refresh of its Brooklyn Bedding product line and the launch of a new national retail program, introducing new designs and technologies aimed at enhancing the in-store experience and supporting retail partners.
Why they stand out: “3Z has built an impressive growth platform by bringing together a diverse portfolio of well-known brands, rapidly expanding manufacturing capacity, and highly effective marketing,” says Mike Magnuson, CEO of GoodBed, a leading provider of independent mattress testing, ratings, and product intelligence. “In a short period, they’ve developed vertically integrated production with a very broad range of capabilities, and they’ve translated their digital marketing success into real advantages for brick-and-mortar retail partners. At a time when the bedding industry is facing significant headwinds, 3Z has demonstrated the ability to align manufacturing, brand building, and distribution in ways that have fueled remarkable results.”
Last year’s winner: Mattress Direct
- Mattress Direct, based in Baton Rouge, Louisiana, has built a loyal following in its more than two decades of service. The retailer, whose stores average 4,000 square feet, operates 17 stores in Louisiana and Mississippi. Key vendors include Tempur-Pedic, Stearns & Foster, Sealy, Beautyrest Black, Serta, Aireloom and Kingsdown. Mattress Direct uses Kingsdown’s BedMatch system to help consumers find their best mattress.
Why they stand out: With a veteran leadership team, this retailer has built a solid business by touting the benefits of a good night’s sleep, as delivered by quality mattresses at affordable prices. That commitment has driven the retailer to success in its 25 years of service in the industry.
Notable mattress retailers in the Southwest
- Mathis Home, based in Oklahoma City, Oklahoma, operates its brand of stores – Mathis Home, Design Studio, Mathis Sleep and Mathis Outlet – in Oklahoma, California, Texas and Arkansas as well as Ashley stores and La-Z-Boy Furniture Galleries. Leading bedding brands include its own brand, Lady Americana, Tempur-Pedic and Purple. In 2025, opened one Mathis Sleep showroom.
Why they stand out: Beautiful mattress displays provide a powerful draw for shoppers. In addition to carrying leading brands, the retailer spotlights its own mattress brand, Lady Americana, a strong performer. - Nebraska Furniture Mart, based in Omaha, Nebraska, is part of Berkshire Hathaway’s home furnishings group. The group consists of Nebraska Furniture Mart, with five showrooms, including Homemakers Furniture, in Urbandale, Iowa; Jordan’s Furniture in East Taunton, Massachusetts; RC Willey of Salt Lake City; and Star Furniture of Houston.
Why they stand out: A family-led business with the famous credo “Tell the Truth and Sell Cheap,” Nebraska Furniture Mart is a furniture and mattress powerhouse – and much admired in the markets it serves. Its selection and pricing are the envy of other mattress retailers. - Gallery Furniture, based in Houston, is owned by Jim “Mattress Mack” McIngvale and family. Its largest showroom, located in the Houston suburb of Richmond, Texas, boasts a 30,000-gallon saltwater aquarium and an on-site Lopez Mexican Restaurant. In 2025, Gallery Furniture closed the Galleria mall-area location, the retailer’s smallest store.
Why they stand out: Two words: Mattress Mack. The legendary mattress merchant, honored by Bedding News Now last year with a Bedding Legend Award, is an unstoppable entrepreneurial, merchandising and promotional genius. He also famously gives back to his community, winning the respect – and business – of his Houston customer base. - Bob Mills Furniture, based in Oklahoma City, Oklahoma, operates two stores in Oklahoma, in Oklahoma City and Tulsa, nine in Texas in Amarillo, Lubbock, Odessa, Midland, Temple, Waco, San Antonio, Schertz and San Juan, and one in Kansas, in Wichita. Average square footage of stores, 45,000 square feet. In 2025, opened two stores in Texas, in Schertz, in NE San Antonio, and in San Juan, near McAllen. The San Juan store is its first location in the Rio Grande Valley.
Why they stand out: The retailer is known for offering strong values on a line of leading mattress brands. Personal appeals from Bob Mills in the retailer’s television advertising resonate with consumers.
Help us honor excellence in mattress retailing: Bedding News Now will be joining with Andmore and sponsors Bread Financial, Snap Finance, and Serta Simmons Bedding to host a bedding event at the Las Vegas Market at 4:30 p.m., Monday, July 27, at WorldView on the 16th floor of Building B on the World Market Center campus. We will be honoring top mattress retailers at that event, which is open to all market attendees. Cocktails and appetizers will be served.
