Up Close

Bedding research reveals customer buying plans and other key takeaways

As any retailer knows, no analysis of consumer furniture buying plans would be complete without…

How to leverage the power of evergreen content in your digital strategy

In a lot of ways, digital marketing is like playing poker. As a small business…

Don’t call it a comeback: Protect-A-Bed revamps company strategy 

Legacy mattress protector brand Protect-A-Bed returned to the Las Vegas Market in January for the…

Attract dream customers by selling sleep, not just mattresses

In the world of mattresses, it’s easy to fall into the trap of guerrilla marketing.…

Getting real about Ashley’s acquisition of Resident

Editor-in-Chief Alex Milstein and 40-plus-year industry veteran Pete Primeau dig into the $1 billion Ashley/Resident…

How local mattress stores can thrive after the TSI/Mattress Firm deal goes through

When Tempur-Sealy International dropped the bomb about buying Mattress Firm, I, like most small mattress…

Leveraging the power of Linkedin for retail with forward-looking stratagies

In an ever-evolving digital landscape – and tough economic climate — the importance of mobilizing…

Industry veterans weigh in on Ashley’s acquisition of Resident

With the industry buzzing about Ashley Furniture’s recent acquisition of Resident Home, we checked in…

Why mattress retailers should embrace the science of breathability

For decades, the mattress industry has fixated on the concept of “cooling,” peddling fabrics and…

Is Purple’s brick-and-mortar push paying off? 

With DTC mattress brands entering the wholesale side of the industry in droves, Purple stands…