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Sweet Dreams are made of this: The power of storytelling in mattress sales

Tossing and turning, counting sheep, desperately yearning for a single, uninterrupted night of restful sleep…

High Point Market highlights the changing landscape of the mattress industry

An interesting dynamic has occurred in the industry between full-line furniture stores and specialty sleep…

The importance of community involvement with Greg Law of Sweet Dreams

Greg Law, owner of Sweet Dreams Furniture & Mattress based in Mooresville, North Carolina, talks…

Does your store need a social media community manager?

It’s hard to argue the importance of social media in your marketing mix. Done correctly,…

Under the covers: Exploring key findings in the bedding industry

Every industry needs solid research to stand behind, and our latest Consumer Insights Now survey…

Location, location, profitability? The square footage showdown in mattress retail

The mattress industry is a land of giants like Sleep Number — boasting a staggering…

The TSI/Mattress Firm deal is not something to be feared

With the TSI/MF deal expected to close any day now, it’s worth examining what the…

Bedding research reveals customer buying plans and other key takeaways

As any retailer knows, no analysis of consumer furniture buying plans would be complete without…

How to leverage the power of evergreen content in your digital strategy

In a lot of ways, digital marketing is like playing poker. As a small business…

Don’t call it a comeback: Protect-A-Bed revamps company strategy 

Legacy mattress protector brand Protect-A-Bed returned to the Las Vegas Market in January for the…