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Elevating the female mattress shopping experience

Women are increasingly involved in major household purchases, including mattresses, and understanding their unique needs…

How certifications can be your mattress store’s path to profitability and sustainability

The mattress industry is undergoing a significant transformation driven by consumers’ increasing demand for environmentally friendly…

How independent mattress retailers can outperform the giants

Mattress Firm’s recent financial report, showcasing a 2% net profit margin despite steady sales, underscores a critical…

Harnessing user-generated content to boost trust and drive growth

Which do you trust more: content written by a marketer on a retailer’s website or…

A closer look at the pros and cons of mattress delivery

The modern mattress industry thrives on convenience — gone are the days of wrestling bulky…

The importance of the ‘long walk’: Ensuring customer satisfaction after the sale

The sale is complete, the invoice is signed, and a “thank you” is exchanged. But for many mattress…

Actionable digital strategies to ensure a consistent brand message across all your channels 

What is a brand? Simply put, it’s the unique features you choose to define your…

How to ensure your mattress sales end on a high note

Delivery should never be an afterthought – it’s the last impression you make on your…

Digital marketing audit: Your business success checklist

For many retailers, digital marketing can be a frustrating and often confusing venture. Should you…

Unlock your profit potential: A multitiered pricing strategy for mattress retailers

The mattress industry offers a diverse customer base with unique budget considerations and sleep needs. A…