Up Close

How certifications can be your mattress store’s path to profitability and sustainability

The mattress industry is undergoing a significant transformation driven by consumers’ increasing demand for environmentally friendly…

How independent mattress retailers can outperform the giants

Mattress Firm’s recent financial report, showcasing a 2% net profit margin despite steady sales, underscores a critical…

Harnessing user-generated content to boost trust and drive growth

Which do you trust more: content written by a marketer on a retailer’s website or…

A closer look at the pros and cons of mattress delivery

The modern mattress industry thrives on convenience — gone are the days of wrestling bulky…

The importance of the ‘long walk’: Ensuring customer satisfaction after the sale

The sale is complete, the invoice is signed, and a “thank you” is exchanged. But for many mattress…

Actionable digital strategies to ensure a consistent brand message across all your channels 

What is a brand? Simply put, it’s the unique features you choose to define your…

How to ensure your mattress sales end on a high note

Delivery should never be an afterthought – it’s the last impression you make on your…

Digital marketing audit: Your business success checklist

For many retailers, digital marketing can be a frustrating and often confusing venture. Should you…

Unlock your profit potential: A multitiered pricing strategy for mattress retailers

The mattress industry offers a diverse customer base with unique budget considerations and sleep needs. A…

BedTech partners with Mattress Retailer Toolkit 

BedTech has partnered with Mattress Retailer Toolkit, a comprehensive suite of resources, tools and training…