Up Close

A closer look at the pros and cons of mattress delivery

The modern mattress industry thrives on convenience — gone are the days of wrestling bulky…

The importance of the ‘long walk’: Ensuring customer satisfaction after the sale

The sale is complete, the invoice is signed, and a “thank you” is exchanged. But for many mattress…

Actionable digital strategies to ensure a consistent brand message across all your channels 

What is a brand? Simply put, it’s the unique features you choose to define your…

How to ensure your mattress sales end on a high note

Delivery should never be an afterthought – it’s the last impression you make on your…

Digital marketing audit: Your business success checklist

For many retailers, digital marketing can be a frustrating and often confusing venture. Should you…

Unlock your profit potential: A multitiered pricing strategy for mattress retailers

The mattress industry offers a diverse customer base with unique budget considerations and sleep needs. A…

BedTech partners with Mattress Retailer Toolkit 

BedTech has partnered with Mattress Retailer Toolkit, a comprehensive suite of resources, tools and training…

How consistent, branded storytelling can help grow your business

The front window of your store has the power to tell the story of your…

Blazing your own trail: The power of independent mattress retailers

In today’s competitive marketplace, independent mattress retailers often find themselves up against national chains and…

Why your mattress store needs to become a women’s sleep oasis

The mattress industry is undergoing a fascinating shift. While big-box retailers might be feeling the pinch, boutique…