Retail

How quality sleep shops can take control of their digital marketing

One of the great things about the mattress industry is that it’s full of people…

Retailers can use value proposition to fight back against online reviews

Start a Google Alert for “mattress” and you will be served thousands of articles with…

The 2 sides of the mattress: Examining MAP pricing for retailers and customers

Minimum Advertised Price policies are a common tool used by mattress brands to control the…

Breaking down consumer buying habits and how they can benefit retailers

A few weeks ago, we analyzed important findings in our latest Consumer Insights Now survey.…

Are you prepared for a new era of retail with AI and Gen Z at the forefront? 

In the dynamic world of retail, challenges like inflation and supply chain disruptions persist. To…

DreamFit’s Chris Taheny stresses importance of bedding accessories

The senior vice president of sales is on a mission to help retailers understand the…

New Metro Mattress CEO talks plans for expansion 

With 69 stores and counting, New England-based retailer Metro Mattress is growing quickly. Preparing to…

Sweet Dreams are made of this: The power of storytelling in mattress sales

Tossing and turning, counting sheep, desperately yearning for a single, uninterrupted night of restful sleep…

The importance of community involvement with Greg Law of Sweet Dreams

Greg Law, owner of Sweet Dreams Furniture & Mattress based in Mooresville, North Carolina, talks…

Does your store need a social media community manager?

It’s hard to argue the importance of social media in your marketing mix. Done correctly,…