Lawrence Heilers

Mastering the art of the phone call

In an increasingly digital world, the humble phone call might seem antiquated. Yet, for independent…

The fading horizon of the dealer locator: What’s next for independent mattress retailers?

For years, the dealer locator on direct-to-consumer mattress brand websites — Nectar, Dreamcloud, Ghostbed, Puffy,…

The silent salesperson: Branded in-store signage that converts

In the bustling environment of your mattress store, effective in-store signage acts as a silent…

Boost your bottom line: Mastering fixed costs and productivity in your mattress store

As a mattress store owner, you navigate a competitive landscape where every dollar counts. While…