Lawrence Heilers

The fading horizon of the dealer locator: What’s next for independent mattress retailers?

For years, the dealer locator on direct-to-consumer mattress brand websites — Nectar, Dreamcloud, Ghostbed, Puffy,…

The silent salesperson: Branded in-store signage that converts

In the bustling environment of your mattress store, effective in-store signage acts as a silent…

Boost your bottom line: Mastering fixed costs and productivity in your mattress store

As a mattress store owner, you navigate a competitive landscape where every dollar counts. While…