AVB BrandSource has promoted Chad Fischer to senior director of home furnishings & bedding – membership, effective July 1.
Fischer, formerly director of bedding solutions, will now lead membership strategy across BrandSource’s Furniture and Bedding divisions, with participation in member recruitment, support of member retention and the overall health of both programs. He will work closely with members, vendors and industry partners to ensure BrandSource is offering best-in-class bedding and furniture solutions to its members.
Fischer will also champion BrandSource’s Furniture and Bedding suite of solutions, helping members understand and leverage the tools available to keep their businesses competitive.
“We’re excited to have Chad step into this role at such an important time for our Furniture and Bedding divisions,” said Tom Bennett, president of BrandSource. “BrandSource is the fastest-growing furniture group in the industry, and Chad’s relationships, experience and commitment to member success make him exactly the right person to lead this effort.”
Fischer joined AVB BrandSource in January 2025 with more than 15 years’ experience in the mattress industry, spanning both the retail and vendor segments. His background includes nine years as bedding director of Nationwide Marketing Group and two years as general manager of the mattress division at Mega Group USA before its merger with Nationwide.
For inquiries related to furniture or bedding membership, reach out to Fischer directly at chad.fischer@brandsource.com.
