Job Title: Director of Digital Media
Company: Gardner White Furniture & Mattress
Location: Warren, Michigan
Description: The Director of Digital Media will own the full-funnel paid media strategy across paid search, paid social, programmatic, CTV/OTT, and retail media to drive brand awareness, customer acquisition, and both ecommerce and in-store performance. This role leads budget management, advanced measurement and incrementality, and cross-functional collaboration to ensure media investments deliver measurable business impact. The ideal candidate combines deep hands-on channel expertise with strong analytical, leadership, and strategic planning skills.
Qualifications:
- 10+ years of experience in paid media or performance marketing, preferably in omnichannel retail
- Deep hands-on expertise across paid search, paid social, programmatic, and CTV
- Experience managing large, complex media budgets with accountability for business results
- Strong understanding of attribution, incrementality, and omnichannel measurement
