DreamFit faced a perfect storm of challenges in 2025, but it came out stronger than ever and made that message clear at the recent Las Vegas Market.
The company’s challenges began with the need to update its packaging to reflect its message of luxury sleep products. While it did refresh the look with sleek new packaging, it faced delays when ordering them. Tariffs and supply chain issues didn’t help the issue and put further strain on the company.
Meanwhile, the company was implementing a new ERP system, and the process, which can often be long and arduous, took longer than expected.
Now, the company is back in action, according to DreamFit President Chealen Martin.
“Any customers who had issues were upgraded for free, and we’re glad to be back in a stable position and ready to do more business,” he told Bedding News Now at the recent Las Vegas Market. “We also brought in 12 months of inventory so that we would be prepared if challenges like these happen again.”
Before, orders took three to four days simply to be processed, but today, 95% of orders ship out within 36 hours of receipt.
“We’re ready to scale in a major way, and 2026 is going to be a transformative year,” he says. “We’ve launched our new dealer portal, which allows retailers to track orders and use our digital assets. We have also opened new distribution channels.”
Martin is confident in the company’s plan if tariffs or other economic conditions affect the industry.
“We have previously reacted to changes as they came, but now we are getting ahead of it to show our commitment to our retail partners,” he says.
In Las Vegas, the company spotlighted new research it initiated to test its products against competitors. Conducted by North Carolina State University, a top college for textiles, the research found not only that its sheets were more durable than their competition’s, but also that their protectors are more breathable and cooling, Martin says.
From the research, the company coined a new tagline: Proven for 200+ Washes.
“What we found from the research is that the industry standard for the number of washes before sheets start to wear is 20,” he explains. “So we put our sheets to the test against our competitors’ products. No one else can say that their sheets can be washed over 200 times and not show wear and tear.”
The company’s protectors were also put to the test for breathability, and a large display in DreamFit’s showroom highlighted how two models were 37% and 38% more cooling than those they tested against.
When it came to breathability, the company’s DreamCool protector was 52% more breathable than the competition. Martin adds that the protectors offer retailers a 65% margin.
The company’s innovation lab in its Las Vegas showroom featured new products that the company is collecting feedback on. While that’s all still in development, Martin says it shows that the company is looking forward to a bright future.
