At the winter Las Vegas Market, the newly formed Therapedic Worldwide (formerly Therapedic International) introduced three new lines and a refreshed assortment of its popular Tommy Bahama line of mattresses. Each of the introductions targets different price points, and together, they are designed to further strengthen the marketplace position of the Princeton, New Jersey-based company.
“Therapedic Worldwide is hitting the ground running,” said Gerry Borreggine, Therapedic CEO. “These introductions represent the collective talent, manufacturing depth, and design expertise that come from the collaborative efforts of industry-leading organizations. Retailers will see immediately how this translates into better product, stronger assortments, and broader opportunity.”
At last week’s meeting of its global licensees, CEO Gerry Borreggine highlighted the company’s success as “the #1 brand alternative,” referring to its oft-used tagline on promotional materials. To capitalize on that, Therapedic debuted the six-model Alternativ collection. Ranging from $1,299 to $2,499, it features three foam models and three hybrids, and according to the company, was “created to compete head-to-head with the industry’s most established legacy brands.”
Borreggine forecasted that the Alternativ line will be the company’s “big hit” of the January Las Vegas Market. “It’s an alternative to the market leader’s product, and it’s unique,” Borreggine added, saying that on the first day of the market, the collection had already gotten a “nice reception.”
For its new Lloyd & Penfield line, Therapedic Worldwide drew from its archives. “This Lloyd and Penfield product is a product that originally came out when I started at Therapedic 23 years ago, and it had a very long hiatus,” Borreggine said. “It’s been discontinued for the last maybe 20 years. It was originally positioned as an ultra-premium product only, and it’s come back as handcrafted luxury. So that’s a welcome addition to the collections.”The three model line is the company’s new handcrafted offering (retailing from $1,799 to $3,999) featuring European jacquard, silk, cashmere, wool, and organic natural latex.
In addition to its new luxury offering, Therapedic is also making sure to capture value-seeking consumers with its Therapedic Prime line. Priced from $399 to $999, Borreggine says the value offering is designed to drive traffic. “It’s a promotional line, but it doesn’t look promotional; it looks really good,” he said about the line’s aesthetics.
Lastly, Therapedic refreshed its best-selling Tommy Bahama line, which retails from $999 to $2,999. Historically, the line has leaned heavily into tropical aesthetics, a nod to the Seattle-based brand’s Caribbean-inspired ethos. The newly unveiled mattresses are more neutral, with tones of brown, and certain models have Lurex thread for extra sparkle.
“Tommy Bahama has been updated, which is a staple of ours,” Borreggine said. “We’re going to try to make it have more universal appeal. We’ve kind of urbanized some of the offerings so that it’s not just a coastal or beachy-looking product.”
All four new collections were designed by Sleep International CEO Adam Weinman, featuring components by Future Coil.
