As retailers seek smarter ways to engage shoppers, Symphony Sleep is validating its point-of-sale (POS) video strategy with compelling consumer research showing that in-store video not only drives engagement but also influences purchasing decisions.
Studies published by Retail Dive reveal that 72% of consumers prefer video over text when learning about products or services, underscoring the power of visual storytelling. Additionally, 84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video, according to a 2024 video marketing report by Wyzowl.
By aligning its in-store video tools with these consumer behaviors, Symphony Sleep is helping retailers energize their floors, educate shoppers, and elevate the adjustable base category.
Available to all retail partners at no cost, each two-to-three-minute video demonstrates an adjustable base or accessory, highlighting key features, benefits, and compatibility. These videos are accessible by simply scanning a QR code at the display. This “video-at-the-moment-of-decision” model brings professional, consistent storytelling to every customer interaction, even during busy hours or in understaffed stores.
“Video can be a decision-making tool for consumers and a sales enablement tool for retailers,” says John Schulte, president of Symphony Sleep and Innovative Sleep Technology. “For our retailers, it bridges the gap between curiosity and conversion. When shoppers can see how the product moves, functions, and enhances their sleep experience, it leads to deeper engagement and higher close rates.”
Consumer insights reinforce this approach:
- According to NielsenIQ, 86% of shoppers trust product content more when visuals are combined with ratings and reviews.
- 46% of consumers say visual content gives them more confidence when making major purchases, according to research by Wyzowl.
- Many studies show that videos also help explain unfamiliar or complex products more effectively than text, with most viewers retaining as much as 95% of a message when delivered via video, compared to only 10% when reading it.
The company says its POS video initiative is part of its broader strategy to serve as a complete retail growth partner, offering not only German-engineered adjustable bases and accessories but also end-to-end sales enablement tools—from creative POP displays to comprehensive training and digital assets.
