The July Las Vegas Market has traditionally been a quieter market for the bedding industry compared with the January market. And while that may be true this year as well, there are a number of impressive new and updated products set to debut this month.
Sinomax’s new 12-inch Natural Luxury Hybrid mattress is engineered to meet the growing consumer demand for thoughtfully made, high-quality bedding. This advanced mattress combines the pressure-relieving comfort of memory foam with the responsive support of an innerspring system — all while prioritizing environmentally responsible materials and packaging.
Williams Co.’s Signature line is a flat-top memory foam hybrid collection that consists of a three-bed lineup, all featuring dual-core customization and durable edge support. The classic feel of the memory foam layers, luxuriously covered in organic wool and wrapped in an organic cotton cover, creates a pure, cool and pressure-relieving collection. Showroom: SSA Space C1565, #47
Highlighted at this market from Spring Air International is its Back Supporter Collection, a 13-mattress lineup known for its pressure-relieving comfort and back-supporting technology. Available in firm, medium or plush, the collection features layers of high-performance cooling and gel memory foam combined with zoned individual encased coils for a comfortable and supportive night’s rest. Retails for this line range from $1,199 to $1,449 in queen.
Okin’s Sonic Vibration Massage System is designed to revolutionize the sleep experience through its sound and vibration fusion. With synchronized audio-vibration technology, it creates a sound stage that delivers auditory sensations alongside deep immersion. The system offers smart integration and easy control, allowing for a multi-scenario experience tailored to a person’s needs. Showroom: Building B, A742
Kingsdown’s revamped version of its industry-leading bedMATCH unit is designed to make setup and display of the unit more retail-friendly. The new display can be set up on a retail floor in less than two hours by one person and utilizes the use of silicon edge graphics for easy customization by the retailer to reflect their own brand image and band guidelines. Showroom: C-1401
Delandis’ Sleep Innergy is a four-bed assortment crafted with profiles ranging from 12 to 16 inches. This lineup offers comfort-forward design backed by impressive retail margins. Showroom: B-970
The Eastman House Lifetime Collection, new from Bedding Industries of America, combines luxury and durability. Available in firm, medium or plush, the collection features 3.5-, 4- and 5-pound viscos across the three models and showcases BIA’s signature cooling fabrics alongside organic latex and nano coils. Featured in this collection is the use of new designer fabrics seen on the border for added style. Retails for this line range from $1,199 to $2,499 in queen. Showroom: B-1118
A close cousin to the award-winning Helix Elite, the Helix Premier collection features a one-piece, all-foam and coil hybrid construction designed exclusively for brick-and-mortar retail (the Elite is two pieces). This line offers three distinct feels: soft, medium and firm. Showroom: B-1380
Englander’s new Dreamer Luxe Collection is crafted using a distinctive inverted seam construction for a unique look and feel. The line features between 2 and 3 inches of high-quality latex, depending on the model, alongside specialty foams for a luxurious sleep experience. Available in Luxe and Luxe plush, the lineup brings a whole new level to the brand’s commitment to expanding its latex offerings since 1950. Showroom: C-1596
Mlily USA’s Essentials line empowers retailers to strategically fill assortment gaps, enhance their existing house brand, offer accessible price points and better serve entry-level or price-conscious shoppers, all while maintaining quality. The lineup includes six mattresses and two pillows. All models are presented in unbranded covers, allowing retailers to position and price them as needed. Showroom: B-900
Customatic Sleep Technologies introduces the DreamSense Contour — the sixth adjustable base in the DreamSense collection — offered at a competitive entry-level price of a $599 Queen retail. The Contour features head-up and foot-up adjustability, controlled by a five-button wireless remote. It assembles in minutes without the need for tools and includes 3-in-1 stacking legs, offering up to seven height options ranging from 2 to 13 inches. Showroom: C-1428
Bedgear’s M3 Night Ice Performance Mattress builds on the award-winning modular design of the original M3 Performance Mattress. Built for those who sleep hot, the M3 Night Ice includes three layers of cooling technology that actively dissipate body heat for an extra boost of refreshing comfort. Featuring interchangeable Independent Suspension units, this mattress also allows individual partners to choose their ideal firmness on their side of the mattress for truly personalized comfort without compromise. Showroom: B-1100
Magniflex introduces a new four-SKU MagniStretch pillow collection and uses a unique sizing model for the new made-in-Italy pillow line. It believes that pillow height is the best metric for consumers to use in selecting the right product, so it offers models that are 4, 5, 6 and 7 inches in height, respectively, to ensure proper head and neck alignment. Each pillow features Magniflex’s signature Memoform foam that adapts to a consumer’s weight for personalized comfort. It also includes an Eliosoft layer that ensures proper cervical support. Showroom: C-1532
Corsicana’s Wyatt Pillow Top offers comfort and value with a cooling cover for temperature regulation, temperature-neutral foam that outperforms memory foam, and a pocketed coil system with edge support to reduce motion transfer and maximize sleeping surface. Its double-sided design extends durability, making it a smart choice for customers seeking comfort and longevity at a competitive price point. Showroom: B-1280
Purecare’s Cooling Crescent Shredded Foam Pillow comes with a breathable, cool-to-touch cover and cooling shredded foam for inner and outer cooling relief. The shredded foam fill is coated with quick-chill phase change technology that absorbs and transfers heat energy, and it can be easily removed to adjust the pillow’s loft level. Showroom: C-1595
Sonu will display a variety of sleep products, including its mattress made specifically for side sleepers that has two removable cubes at the head of the bed. Showroom: C-1565, Booth 39
Symphony Sleep’s SleepSense is a sleep tracking system that goes beyond traditional data collection to provide immediate adjustment capabilities to enhance sleep quality. Designed to work in conjunction with Symphony Sleep’s Elevation kit, an accessory that is compatible with all of Symphony’s adjustable bases, the SleepSense system offers a fully integrated approach to better sleep through adaptive anti-snore technology, personalized positioning and comprehensive health monitoring. Showroom: C-1507
