Memorial Day marks the start of mattress sales season, but economic uncertainties may damper sales numbers this year.
According to several manufacturers that Bedding News Now spoke with at High Point Market, retailers and manufacturers are not getting their hopes up for Memorial Day.
Steve Karns, vice president of sales at Bedding Industries of America, said he thinks bigger brands like Mattress Firm and Saatva will mostly drive sales this year.
“They create a raised awareness for the holiday, but consumers create their own fear when it comes to buying,” he says. “And if they come in, they’re not there to kick tires, so retailers should take advantage of that and make the sale.”
The question has been raised about whether consumers will be more likely to come out and buy what they need on sales holidays to beat the paused tariffs, but Toby Konetzny, CEO of South Bay International, does not think that’s likely.
“Mattresses are an easy purchase to put off,” he says. “If they do come out, they will buy things they need more than a mattress, like a refrigerator. Consumers don’t understand the tariffs, and mattresses won’t be hit too hard by them.”
Ian Hayes, vice president of sales for Magniflex, says there may be positive pent-up demand that comes out on Memorial Day, causing more sales for those retailers who get the traffic.
He also says that pushing financing is becoming important again, but the industry is not getting on board with it in a big way.
But no retailer is lying down and accepting defeat, so Bedding News Now scoured the internet to find popular sales deals across the country.
Identifying itself on its website as “America’s No. 1 Tempur-Pedic Retailer,” Mattress Firm is offering up to 70% off and a free adjustable base with select purchases. The company is also touting 72 months of financing on select purchases with a Mattress Firm credit card.
At Saatva, consumers can save an extra $100 off, for a total of up to $600 off, when they purchase an adjustable base plus or an upholstered bed frame with a mattress. This means they can take $200 off a purchase of $950-$1,999 and take an additional $100 off for every price point increase. Additional offers include 25% off select bed frames, 20% off all rugs, and get two nightstands, save $200. The company is also offering financing through Affirm.
Mattress Warehouse is also touting up to 70% off, as well as savings up to $500 on adjustable base purchases through Tempur-Pedic. Customers can save up to $1,000 on adjustables from companies such as Purple, BeautyRest and Stearns & Foster.
Slumberland is offering 60 equal-month payments on in-store purchases of Tempur-Pedic and Stearns & Foster with a $1,999 minimum. Notably, the front page of the site is not littered with savings and sales language but rather offers a simplified and upscale look.
American Mattress has several sales offers, from saving up to $800 on adjustable bases to its main message of $199 queen and $299 king models, labeled as a “doorbuster.” They also tout 0% financing until 2030.
Gallery Furniture is having a huge mattress sales for Memorial Day with deals on BeautyRest Black, Serta iComfort Pro, Tempur-Pedic and Stearns & Foster. As it often does, the stores offer free delivery, set up and old mattress haul-away services, and a free gift, that it says are all together valued at $300.
Nectar is advertising savings of up to 50% on mattresses and 66% on bundles. The company also proudly and prominently displays its awards from Forbes, CNN and CNET, saying it is America’s most-awarded mattress. The deals apply to in-stock items and ship in one to two days.
Sleep Number is offering up to 50% off for its “Everything Smart Bed Sale.” The company cleverly displays mattresses with large phrases like “Ache Relief” or “Best Value” and shows a breakdown of the pressure relief and cooling elements for three of its top lines.
Casper boasts its “best offer yet,” offering customers 35% off sitewide. The clever tagline “Cozier than a summer getaway” gets people thinking about where they will spend their money and encourages spending on mattresses. Notably, the company keeps things simple and doesn’t force savings or percentages throughout the site.
