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King Koil’s David Binke discusses the advantage of premium mattresses
Bedding News Now
Bedding News Now

King Koil’s David Binke discusses the advantage of premium mattresses

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July 21, 2024

Alex Milstein is the Editor in Chief of Bedding News…

The executive explains that premium strategies can help retailers raise margins and sell bigger tickets. He also discusses ways retailers can adopt premium models as well as the importance of a balanced product mix.

Alex Milstein is the Editor in Chief of Bedding News Now and Casual News Now. He previously served as managing editor of The FAM, senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

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