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Gold Bond celebrates 125 years of success by adhering to core values

Gold Bond celebrates 125 years of success by adhering to core values

Gold Bond is celebrating 125 years in business this year. The fourth-generation, family-owned business continues to grow by defying gimmicky trends and adhering to its core values – superior quality, exceptional service and on-site training for dealers by principals. 

“We use a very simple calculus–use quality American-made materials to make an exceptional mattress, price it right, deliver it promptly, do on-site training ourselves and be available to dealers and consumers at any time to answer questions or handle challenges,” says Gold Bond CEO Robert Naboicheck, whose grandfather started the business in 1899. “We are proud of what we have built and never forget the success is because of our dealers and our vendor partners, most of whom have been with us for many years.” 

In 1899, Isador Naboicheck began making hand-made mattresses in a four-story brick building overlooking the Connecticut River in Hartford. Naboicheck manufactured mattresses that would later earn a reputation as the region’s most comfortable. His tagline was “comfort and consistency. This is what we do.” By World War II, Gold Bond was taking over the East Coast. Clients ranged from prestigious establishments and leading universities to exclusive hotels like The Plaza and The Park Lane. By then, the company had been blending its own cotton for 30 years and a “Gold Bond Mattress” had become an essential bedroom centerpiece. 

Generations followed Isador Naboicheck’s lead, keeping alive the Gold Bond tradition of both handmade craftsmanship and long-term vision in mattress manufacturing. In the mid-20th Century, the company produced beds for some of the nation’s finest hotels. By the end of the millennia, it became world renowned for making the finest futon mattresses and contributing to the futon boom of the 1980s.  

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“We’re able to do what we do, and for as long as we have, because of the invaluable relationships we’ve cultivated with our suppliers, retailers and employees,” says Skip Naboicheck, president of Gold Bond and the fourth generation Naboicheck to lead the business. “Few businesses are fortunate enough to reach the 100-year mark, let alone remain in the same family. For that, I have to thank my great grandfather, Isadore, and his guiding values of quality, superior service and teamwork that continue to define the company today. My grandfather and father grew upon those values and vision over the decades, adding to the strength and success of our company.”

Following in the footsteps of Isadore Naboicheck, Bob and Skip persist in driving Gold Bond’s advancement, building upon the sturdy foundations laid before them.

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