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Shifman launches Authenticity collection at Bloomingdale’s

Shifman launches Authenticity collection at Bloomingdale’s

Shifman Mattress Co. is launching the Authenticity collection in collaboration with iconic luxury retail partner Bloomingdale’s. The manufacturer says the new collection exemplifies the integrity of both brands and their successful 37-year partnership.

The collection is distinguished by elevated visual appeal and all-natural comfort layers. Designed to provide a Zenlike retreat, the line promotes well-being through the use of genuine, sustainable materials and catering to discerning customers seeking luxurious, eco-conscious sleep solutions.

Authenticity offers two distinct subcategories, Pure Awakening and Pure Slumber, each composed of three comfort styles: a firm tight top, a medium pillow top and an ultra-plush box pillow top. 

Pure Awakening is constructed with a natural latex core encased with latex rails, layered with plush New Zealand wool, deluxe alpaca, fine silk and sculpted latex. Pure Slumber features latex-encased innerspring layered with abundant natural cotton, sculpted latex, New Zealand wool, deluxe alpaca and fine silk.

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The Authenticity collection debuts in 19 top-performing Bloomingdale locations and is available online at The six-model collection has a retail price range of $6,979 to $11,969, queen mattress only.

“The Shifman and Bloomingdale’s brands are well aligned, each dedicated to delivering exceptional, distinctive products with enduring quality and value to ensure customer satisfaction,” says Shifman President Bill Hammer. “I am proud of the new Authenticity collection at Bloomingdale’s and look forward to helping countless consumers sleep well on handcrafted, natural, breathable mattresses that offer the health benefits of serene slumber.”

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