Serta Simmons Bedding has launched its new Beauty Sleep Collection and Serta Classic Collection, which are at retail for Memorial Day and will also be showcased at the Summer Las Vegas Market.
The new launches continue the pace of 2024 new product introductions for SSB. Combined with recent Beautyrest Black and Serta iComfort launches, SSB expects to deliver more than 25,000 placements at over 6,000 retail store locations over the first half of 2024.
Designed to provide exceptional comfort and support at a compelling value, the new Beauty Sleep collection, with Original Beautyrest Pocketed Coil Technology for consistent, supportive sleep, and Serta Classic collection, with three comfort zones designed for essential lower back care and classic comfort, were developed with clear step-up merchandising platforms to introduce new consumers to the Beautyrest and Serta brand portfolios.
“The value segment is a growth area in the mattress market, but consumers are looking for trusted brands,” says Dominick Azevedo, chief sales officer, SSB. “With the Beauty Sleep and Serta Classic collections, we are launching great new products that offer superior comfort, support and quality at a value price, helping drive velocity for our retail partners.”
The new Beauty Sleep collection features Original Beautyrest Pocketed Coil Technology for consistent support and comfort designed with value in mind. The collection is available in quilted innerspring and hybrid constructions, both with supportive sleep surfaces made from quality foams.
Key benefits for Beauty Sleep models include:
- Firm or Plush 815 density Original Beautyrest Pocketed Coil Technology for consistent, comfortable support.
- AllCool Gel memory foam that contours to the body for increased pressure relief.
- AirCool foam with a unique channeled design that allows airflow through the mattress for cool, comfortable sleep.
“We developed Beauty Sleep to be separate from but adjacent to Beautyrest,” says Rolf Sannes, senior vice president, Beautyrest Brand Marketing. “Beauty Sleep was introduced for price-conscious consumers looking for the aesthetics, performance and quality that Beautyrest offers at a value price point.”
The Flat Mattress collection spans eight models in total that feature clear merchandising step-ups across the line. This collection features options for all sleepers, with six Quilted models ranging from firm to ultra plush comfort preferences. A Beauty Sleep Mattress in a Box collection will follow in August.
