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Snooze Mattress aims to open 65 franchise stores this year with Brad Taylor as new VP of franchise development

Snooze Mattress aims to open 65 franchise stores this year with Brad Taylor as new VP of franchise development

Snooze Mattress Co. has named Brad Taylor vice president of franchise development. He will oversee the expansion of Snooze’s franchise operations from his remote office in Chisago City, Minnesota, marking a significant step in the company’s growth strategy.

Taylor will be instrumental in leading Snooze Mattress Co. toward its ambitious goal of opening 65 franchises this year. He comes to Snooze with a rich background in the health and wellness sector, bringing more than two decades of experience to the table. 

“I’ve spent 20 years in the franchise space, primarily in the gym and health and wellness space. Snooze, to me, is a brand that perfectly fits within this category of wellness,” Taylor says. “Despite my newness to the mattress industry, I am eager to learn and contribute to what Snooze is doing to disrupt the market.”

Taylor’s extensive experience as an owner, consultant, speaker, podcast host, educator and mentor across various franchise brands, including Anytime Fitness, Snap Fitness, F45 and Perspire Sauna Studios, positions him as a key asset in Snooze’s mission to enhance sleep wellness. 

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“Brad was an exceptional executive at Snap Fitness, known for his amazing human qualities, coachability and understanding of the franchising world,” Smith says. “There’s nobody better than him in the industry to lead our franchise development. He’s a disruptor from the health and wellness industry, which is exactly what we need to continue revolutionizing and disrupting the mattress industry.

“Our goal is to reach 20 million people in the United States and 50 million people around the world, improving their sleep, one franchise at a time. Brad will lead our expansion, ensuring that we partner with the right people to bring our vision to life,” Smith says.

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