by Symphony Sleep is taking the lead in the adjustable base category to educate and empower retailers to learn and sell the benefits of this increasingly popular and profitable sleep product. The company is rolling out its What’s your sleep angle? marketing program complete with website, video, physical and digital assets to help retailers boost promotion and sales.
Sleep Symphony manufactures the only adjustable bed made for all sleep positions and does not bend the mattress or the spine to provide multiple health benefits during sleep, according to John Schulte, president of Innovative Sleep Technologies, which owns the residential bedding brand. The What’s your sleep angle? campaign is designed to spark a conversation with consumers about the health benefits of Symphony Sleep’s patented elevation kit, a key differentiator for the company in the adjustable base market.
Retailers and their sales associates now have access to marketing content on the Sleep Symphony landing page dedicated to elevated sleep, where they can watch and link to a video that explains the health-related benefits. Retail partners have additional access to an assortment of physical and digital assets to build point-of-purchase materials and promotional programs tailored to their market and customer base.
The marketing program includes visually impactful posters, headboard displays and remote pocket holders that fit on the mattress retainer bar. By design, the combination of these components brings immediate attention and awareness to the products’ key attributes.
“There’s no better way to show that we are invested in the success of our partners than by investing in impactful, effective marketing materials that will help them educate and compel their customers to buy,” says Schulte. “By asking the question ‘What’s your sleep angle?’ we have invited curiosity that opens the door for the RSAs to establish expertise and trust. It’s a winning start to the sales closing process.”
