Shifman gives local love with Cradle Project donation

As part of its focus on giving back, Shifman Mattresses has committed to supporting the Cradle Project Conference, an early pregnancy literacy initiative from the Newark, New Jersey, mayor’s office.

Among the finest luxury mattresses handcrafted at Shifman are exceptionally made crib mattresses for the newest and smallest sleepers. Shifman will support the Cradle Project by providing a two-sided quality innerspring mattress consisting of a total of six comfort layers of natural cotton for natural temperature regulation and a smooth vinyl cover for easy cleaning.

The Cradle Project is the latest local philanthropic partnership for Shifman. The company also supports Bridges Outreach, a 501(c)(3) nonprofit organization that serves the New York City area to end homelessness through volunteer-driven outreach and social services focused on health, housing and independence.

“Shifman has been a part of Newark for 130 years, drawing artisan talent and skilled labor from the community ever since, so giving back locally first makes the most sense for us,” said Alison Minella-Seidlitz, director of marketing for Shifman.

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