Helix Sleep has announced a partnership with renowned sleep retailer Mancini’s Sleepworld, which marks Helix’s largest retail expansion to date.
“We are thrilled to join forces with Mancini’s Sleepworld, a trusted local retailer and mainstay in the mattress retail space,” says Jerry Lin, executive vice president of strategy and operations for 3Z Brands, parent company of Helix. “Despite our deep roots in e-commerce, we are aware that a large portion of customers want to try Helix products in person. We couldn’t be more excited to offer this opportunity to our Northern California customers across Mancini’s Sleepworld 47 iconic locations.”
Beginning early October, all 47 of Mancini’s Sleepworld Bay Area locations will carry Helix’s award-winning Midnight Core and Twilight Luxe models, both available with the ultra-popular GlacioTex cooling cover. Select Mancini’s locations will carry two additional beds, Helix Midnight Luxe and Helix Twilight Elite, rounding out the selection of Helix’s bestselling medium and firm models.
“Mancini’s Sleepworld is thrilled to announce our partnership with Helix,” says Brett Snyder, chief revenue officer for Mancini’s Sleepworld. “Together, we’re committed to help our guests sleep better so they can live better by offering Helix’s cutting-edge mattresses to consumers throughout California. This partnership is a testament to our dedication to help Californians find their perfect mattress match!”
Initially launched as an online DTC brand, Helix has been focusing on expanding its retail footprint across the country. The brand is currently available in over 120 retail locations, including CB2, SleePare and Brooklyn Bedding’s brick-and-mortar stores.
For more information on Helix Sleep and its retail partners, visit https://go.helixsleep.com/helix-showroom-partners/.