Mattress Firm has appointed George Hanson — who previously held the position of senior VP and chief digital officer at Panera Bread — as its first chief digital officer. He brings a wealth of experience in digital, direct-to-consumer retail, and omnichannel strategies to his new role.
In his new position, Hanson will focus on accelerating Mattress Firm’s digital efforts and improving the overall customer experience. From enhancing the company’s website and in-store experience to providing customers with essential tools and resources during their shopping journey, Hanson aims to create a seamless and engaging customer experience.
According to John Eck, President and CEO of Mattress Firm, Hanson’s extensive track record in driving digital transformations and prioritizing the customer journey makes him a valuable addition to the leadership team. Eck believes that Hanson’s strategic insights and passion for the company’s mission will lead Mattress Firm into a future where technology further enhances their commitment to sleep health and provides customers with even more meaningful experiences.
Prior to joining Mattress Firm, Hanson spent four years at Panera Bread, where he successfully elevated the omnichannel experience for customers and drove profitable growth through loyalty and subscription business. He also held prominent digital and retail positions at Under Armour, Lane Bryant, and Lands’ End in both the U.S. and Japan.
Hanson expressed his excitement about joining the Mattress Firm team and contributing to a purpose-driven retail experience that makes a measurable difference in people’s lives. As someone who has personally dealt with sleep apnea and understands the importance of sleep quality, he is particularly passionate about Mattress Firm’s mission.
Overall, the appointment of George Hanson as Chief Digital Officer demonstrates Mattress Firm’s commitment to enhancing the customer experience and utilizing digital strategies to further their impact in the sleep retail industry.