Gold Bond launches “Private Reserve” line of luxury mattresses

Gold Bond has introduced six new Private Reserve luxury mattresses with premium spring, foam and latex options that provide maximum support and comfort. The collection is the company’s most luxurious and durable. 

The Private Reserve collection is built around Leggett & Platt’s 1950 Zoned Quantum Coil unit, its finest, and then adds layers like zoned nano coils, Carpenter’s innovative Aurora spring-like foam that facilitates improved airflow and Talalay organic latex in its higher-end models. The top three mattresses in the collection each have 5,208 coils. 

All mattresses in the line are two-sided, adjustable base friendly and wrapped in a 100-percent Belgium rayon damask cover. 

The mattresses range in price from $2,000 to $3,000 in queen at retail, making them one of the most affordable groupings in the luxury bedding sector. 

“Consumers are investing in luxury sleep products that provide the ultimate in comfort and support. The new Private Reserve collection curates some of the newest and innovative components in luxury sleep in a durable mattress that will perform for decades,” said Gold Bond CEO Robert Naboicheck.

What started out as a trend two years ago with consumers quarantined in their homes and flush with government stimulus money buying better quality sleep products served as the impetus behind the new collection.

 “The pandemic shined a bright light on consumer health and the importance of sleep in that equation. Add to that a greater appreciation for their homes –since they spent more time there, and you see more than a trend for better goods –but rather a permanent change in consumer behavior,” he said. “We first saw a blimp in spending on luxury sleep products. In a normal cycle, we would have seen the curve even out over time. But two years later we are still seeing the flight to quality. That is not a trend, but a permanent change.” 

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

View all posts by Alex Milstein →

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