The Specialty Sleep Association’s Sleep Pavilion on the 15th floor of C Building of Las Vegas Market is a place to see what’s new in the sleep industry, and three companies will make their debut there this summer.
“We have some really exciting new brands showing this market, you don’t want to miss these guys,” says SSA Executive Director Tambra Jones. “To make it fun, we’re giving buyers a chance at $50 cash when they get their badge scanned at the door. If you sell sleep, we want to see you in our showroom.”
The three newcomers are:
- Kathy Ireland Kids is a collaboration with KozyKids, LLC to fill a void in the kids/teen furniture market and will make their first appearance together at this summer’s Las Vegas Market. Furniture designer Carol Russo has over 30 years’ experience designing and selling high-end kids’ furniture, and along with Kathy Ireland is bringing a product to the Las Vegas Market that will be manufactured here in the US.
The emphasis is on quality, safety and functionality. Their concept is to make the experience of choosing your child’s bedroom furniture a fun experience for the entire family, while making sure Kathy Ireland Kids furniture is made of the best solid wood and other materials available today.
- SONU is a sleep technology and engineering brand that is devoted to improving the future of sleep. SONU’s introduction of the world’s first mattress designed specifically for side sleepers allows arms and shoulders to rest naturally where they’re meant to, enabling top quality, deep sleep throughout the night. SONU’s patented Comfort Channel and Support Pillow system molds to each sleeper’s desired position, greatly reducing pressures that are unavoidable with all other mattresses.
- Williams Co. Mattress, a third generation Colorado-born mattress company, is releasing its top-performing collections for wholesale availability. Williams Co. will be exhibiting their Best-Selling Organic Line (GOTS and GOLS certified materials, and dual-core options), and their luxury memory foam Hybrid Line (Natural quilting fibers, copper infused memory foam, zippable cover).
All of their products are handcrafted in Colorado under careful quality control, and quickly shipped. By the year 2025, 40% of consumers are estimated to be seeking an organic or sustainably made mattress. Williams Co. is revolutionizing showroom offerings, providing luxury comfort and pressure relief, using organic and natural materials.
After a time away from Market, Naturepedic is returning in the SSA Sleep Pavilion. Founded by a board-certified environmental engineer in 2003, Naturepedic didn’t just join the organic sleep movement – they pioneered it.
Now, 20 years later, organic is the fastest growing segment in the bedding industry, and Naturepedic can help you grow your business with certified organic mattresses and bedding accessories that appeal to health-conscious and eco-minded consumers. And with drop-shipping services throughout the continental U.S., comprehensive retailer training and more, adding organic products to your offerings has never been easier.
This summer market, Naturepedic will be showcasing just-launched accessories like the Organic Side Sleeper Pillow and Organic Pet Bed. They will also have classic favorites including the certified organic Chorus, Serenade and Concerto mattresses (that are highly competitive in a retail store) and award-winning, certified organic baby and kids’ mattresses, all handcrafted in the USA with premium domestic and global materials.