What’s happening: DreamFit has launched a new line of performance sheets called StaDry that also helps the planet by reducing plastic bottles discarded in oceans and landfills.
StaDry top-of-bed products feature technology that actively captures, moves, and releases body moisture for breathability and cooling comfort that regulates and controls body heat. The result, according to Chris Taheny, vice president of sales for the leading premium top-of-bed manufacturer, is a drier, cleaner, and healthier sleep experience.
Why it matters: “Surprisingly enough, given the ultra-soft feel of this line, StaDry sheets are crafted with a sustainable performance fiber made from recycled water bottles that makes these sheets durable and good for the planet,” he says.
Taheny also indicated that DreamFit has been using this sustainable fiber in all of their mattress protection and pillow offerings. “We believe this technology to be a valuable addition to the list of options the consumer has to choose from. A drier sleep environment offers an immediate improvement, and we were inspired by the effectiveness of StaDry™ in these categories so much that we needed to dedicate a DreamFit sheet set to it.”
Available in seven sizes from twin to California king, with standard and king pillowcase pairs, suggested retails range from $69.99 to $119.99.
Easy to wash and wrinkle resistant, this DreamFit sheet set includes a luxury-sized flat sheet and the patented fitted sheet on which DreamFit has built its reputation, featuring 1.5” no-slip corner bands that are 20 times stronger and up to six inches wider than other brands. This sheet set also includes two pillowcases. (Twin and Twin XL come with one pillowcase.)
According to DreamFit CEO Jerry Wootten, the use of performance recycled fibers in the StaDry™ product line is just one example of how the company is striving to make its processes and products as environmentally friendly as possible.
The company also uses 100 percent recycled fiber from water bottles in all of its fiber-filled pillows. Additionally, their best-selling sheet set incorporates bamboo in its Enhanced Bamboo sheets and pillowcases, a sustainable resource that grows quickly and regenerates between harvests without the use of pesticides. Requiring less water than cotton, bamboo absorbs approximately five times more carbon dioxide and produces more oxygen than an equivalent area of trees.
In other moves, DreamFit uses PEVA material in packaging, an alternative, less toxic alternative to PVC which is commonly used across the consumer products industry. Their product bags are also designed to be reusable for storage purposes, and recyclable.
“We’re committed to do our part to help reduce DreamFit’s carbon footprint,” Wootten says. “Incorporating recycled fibers in products like StaDry reduces energy consumption during production and certainly it’s the right thing to do as a conscientious manufacturer. We are continually achieving and pursuing multiple manufacturing certifications such as OEKO-TEX, which tests for harmful substances. Our goal is to be a leader in sustainability, positively impacting the bedding industry at large by setting an example for our peers, while appealing to the ever-growing market of environmentally conscious consumers who want to live and sleep in healthy spaces.”