Spring Air International is bringing its Spring Air Bears to life as it continues to celebrate its 100th anniversary. It will debut the new Spring Air Bear AI-generated video campaign at the upcoming Summer Las Vegas Market in support of its best-selling Back Supporter Hybrid line.
Initially introduced in the early 2000s, the Spring Air Bears have played an integral role in the company’s creative marketing and advertising efforts. Once set in a fairytale cottage, the new AI-campaign follows the bears as they discover that “just right feeling” of comfort and support found within Spring Air’s best-selling Back Supporter Hybrid collection. Bringing to life in a creative new way, the comfort and value of investing in a better night’s sleep.
“The bears hold a special place in our hearts. Customers love them because they showcase the quality of our products in a fun and memorable way. Our new Spring Air Bears campaign allows us to tell an entirely new story about our Back Supporter line of mattresses, while also unlocking a nostalgic memory for many of our longtime customers, reinforcing what makes Spring Air truly special,” said Spring Air CEO Nick Bates.
Back Supporter Hybrid collection features 16 different models, including its signature three-zoned fabric-wrapped coil system, 360 perimeter edge support, comfort foams and cool-to-the-touch fabrics strategically placed for that “just right feeling”. The full Back Supporter Hybrid collection ranges in price from $999 to $2,499.
The Back Supporter Hybrid Amelia Firm mattress features 878 individually wrapped coils, a cooling fabric cover and high-density foams for enhanced zoned support and a more refreshing night’s sleep. The Back Supporter Hybrid Amelia Firm mattress MSRP is $999 and is also available in a Plush model.
The Back Supporter Makayla Plush features 875 individually wrapped coils, cooling fabrics, gel infused foams and premium coil systems that enhance lumbar support and motion separation. The Back Supporter Hybrid Makayla Plush mattress MSRP is $2,099 and is also offered in a Firm model as well.
The campaign will launch at the Las Vegas Market and will be showcased throughout the Spring Air showroom. The Spring Air Bears campaign will also be utilized on Spring Air social media platforms as well as across the company’s retail partner websites, as the company plans to expand the campaign throughout the year.
