Ahead of the upcoming Las Vegas Market, Adaptiv Sleep, LLC has officially launched its debut mattress collection, designed for millions of people who push their bodies hard every day. The five-model collection will be on display during Las Vegas Market in showroom B950.
The new collection includes five models ranging from $1,499 to $3,499. The first four models will be available online and in stores, but the flagship model — the Summit Ultra Plush — will only be available in select retail stores. A coordinating line of sheets and mattress protectors will follow soon after launch.
Each model is built around recovery and rest, giving consumers a mattress engineered to help their bodies bounce back, not just a place to sleep.
“Adaptiv isn’t built for elite athletes. It’s built for people who work hard, live hard, and are tired of waking up sore,” said Greg Jent, founder and CEO of Adaptiv Sleep. “That’s who we designed this collection for from day one. These are the hardworking Americans across blue-collar and white-collar jobs alike — from busy parents to business owners — and former athletes now living with the aches and pains of an active life.”
Adaptiv Sleep’s product development was guided by a simple insight: most sleep marketing speaks to elite performance, while most sleepers are just trying to recover from a demanding, physical day.
Spanning firm support to ultra plush comfort, the collection was built to give retailers and consumers a lineup that covers a full range of sleep preferences without overwhelming the buying decision, backed by a company-supported retailer program covering product training, marketing support, and a straightforward warranty process.
An Omnichannel Model Built on Partnership, Not Competition
Where many direct-to-consumer mattress brands are engineered to win the online sale at their own retail partners’ expense, and many legacy brands lean on brand-building alone without giving retailers a reason or a way to earn the customer’s business, Adaptiv Sleep is taking a different approach: a true omnichannel model that treats retail dealers as partners, not competitors.
“DTC brands compete with their retailers and make every effort to make the online sale at the retailer’s expense. The legacy mattress brands who are still relevant focus on brand preservation rather than a call to action that creates an immediate opportunity for the retailer,” said Jent. “I set out to launch an omnichannel distribution model that doesn’t favor one channel (DTC) over the other (retail). More importantly, when the scale needs to be tipped, we put our thumb on the side of the retailer over our own online distribution. That’s how you build true partnerships.”
That philosophy shapes how Adaptiv Sleep is going to market: the mattress collection is available now at www.adaptivsleep.com and through a growing network of retail dealer partners, with a distribution strategy designed to drive traffic and close sales to those retail partners rather than only compete with them for the same customer.
The five Adaptiv Sleep mattress models are available now at www.adaptivsleep.com and through participating retail dealers, with the flagship Summit Ultra Plush available exclusively in select retail stores. A coordinating line of sheets and mattress protectors will follow soon.
Retailers interested in carrying the Adaptiv Sleep line can request more information through the company’s dealer program on the company website or contact admin@adaptivsleep.com.
