Posh+Lavish is unveiling its Curated collection nationwide. The Curated Collection mattress is “a work of art and every detail is a commitment to excellence and a testament to old world European charm,” said Kurt Ling, Principal at Posh+Lavish,. “This is the first two-sided mattress I have ever designed or sold in my 25+ year career in the mattress industry, so it is uniquely special.”
The mattress is monochromatic in design and has a quilted surface made from 100% organic sateen. Filled with an abundance of horsehair, alpaca, wool, cotton, and natural rubber, the mattress is supremely comfortable, delivers elevated performance naturally and is long-lasting. The Curated collection mattress comes with both a 3” and 4” True Pillow Top optional pairings.
For over a decade, Posh+Lavish has built zippered-covered mattresses with natural rubber inside, enveloped in wool and cotton. In the last couple of years, especially, its retailers have asked them to be even more of a luxury brand, in addition to a latex brand.
“If luxury were measured by price point, we have always been a luxury brand,” said Ling. “The great majority of our mattresses are sold between $5,000 – $10,000 because we have such a high attachment rate of true pillow tops with our mattresses because our brand does ‘super soft’ really well. That said, we have always been the brand about feel first and foremost. Luxury has an element of price point in it for sure, but the greatest luxury brands in any category have look, touch, and a story. We have been encouraged to add collections that were as sophisticated and exceptional in look as they have been in feel all while doing it with luxurious components.”
In over 25 years of designing mattresses, Ling said he has never built a finer mattress.
“It is beautiful. It is luxurious in feel. It has the finest components available in the world,” he said. “And it follows the research that said ultra-high-end consumers don’t want a mass-produced mattress made from polyurethane foam and polyester fiber.”
