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Attract dream customers by selling sleep, not just mattresses

In the world of mattresses, it’s easy to fall into the trap of guerrilla marketing.…

Getting real about Ashley’s acquisition of Resident

Editor-in-Chief Alex Milstein and 40-plus-year industry veteran Pete Primeau dig into the $1 billion Ashley/Resident…

How local mattress stores can thrive after the TSI/Mattress Firm deal goes through

When Tempur-Sealy International dropped the bomb about buying Mattress Firm, I, like most small mattress…

Leveraging the power of Linkedin for retail with forward-looking stratagies

In an ever-evolving digital landscape – and tough economic climate — the importance of mobilizing…

Industry veterans weigh in on Ashley’s acquisition of Resident

With the industry buzzing about Ashley Furniture’s recent acquisition of Resident Home, we checked in…

Why mattress retailers should embrace the science of breathability

For decades, the mattress industry has fixated on the concept of “cooling,” peddling fabrics and…

Is Purple’s brick-and-mortar push paying off? 

With DTC mattress brands entering the wholesale side of the industry in droves, Purple stands…

Bedding idea: Healthy accessories 

In the bedding industry, it’s an uphill battle to train RSAs how to attach pillows,…

Best practices for launching a new product in the digital world

As technology continues to shape consumer behaviors and expectations, mastering the art of launching a…

GTRSuite aims to help retailers and manufacturers capitalize on $4 billion in shopper intent

One year ago, tech provider GTRSuite launched its Prediction Engine — a tool that geolocates…