Bedding News Now
Bedding News Now

King Koil CEO explains what makes influencer partnerships work

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April 5, 2026

Alex Milstein is the Editor in Chief of Bedding News…

King Koil CEO David Binke sits down with Bedding News Now Editor-in-Chief Alex Milstein to discuss influencer partnerships. With King Koil recently signing a licensing agreement with Scott Brothers Global, Binke explains what makes their partnership unique.

Alex Milstein is the Editor in Chief of Bedding News Now and Casual News Now. He previously served as managing editor of The FAM, senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

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