Puffy Mattress has been on an upward trajectory since it was founded in 2016. Starting as an exclusively e-commerce player, the company vowed to make beds that felt like sleeping on a cloud.
Its boxed-bed model worked wonders, bringing the company national recognition. Today, the brand has expanded dramatically and moved into brick-and-mortar stores. Jason Farruggia, Puffy’s senior retail general manager, caught up with Bedding News Now to talk about some of the new and exciting things the company will bring to Las Vegas Market in January and beyond.
He says Puffy has been on a three-year continuous growth trend and is not only adding new retail partners, but also adding them at a higher rate than they have previously.
The company also brought on Brad Harrelson as director of retail. He has a deep history with popular consumer tech, with brands that cannot be named. “He will be a real asset to our team,” Farruggia adds.
From a product perspective, the company is preparing to release several introductions at the January Las Vegas Market.
“We’re in the final stages of releasing the Puffy Legacy and solidifying our place in the luxury category,” he says. “It hearkens to the old-world craftsmanship of mattresses, especially luxury and high-end mattresses. The Legacy, beyond a sturdy support unit has materials like cashmere, wool and silk. I believe we will be the first ones to ever do something like this at this level in a hybrid mattress that is compressed and comes in a box.”
The Legacy will launch online within the next 30 days.
“We’re still making a few small aesthetic changes, and we don’t want to put it on the floor if they don’t exactly match the end product,” Farruggia says.
Around this time in 2024, Puffy was getting ready to release its Puffy 2.0 quilted hybrid mattresses. The new hybrid line, with advanced features such as moisture-wicking alpaca wool, responsive latex and cooling gel-infused memory foam, offers three models with 12-inch, 14-inch and 16-inch profiles.
Focusing heavily on the hybrid line, this January, the company will introduce a 3.0 version that have aesthetic changes as well as changes in the quilt and cover with a move toward natural materials.
“We’re seeing more of a demand from customers for natural fibers compared to synthetic materials like cooling yarns,” he says. “We’re going to try and move away from that and toward natural cooling, as well incorporating new, soon-to-be-announced technology to help invigorate customers as they sleep.”
As a digital brand, Farruggia says it’s important to help brick-and-mortar retailers by providing digital resources and tools that can help them succeed.
“We have great digital training modules that we opt to use quite often in the place where we can’t be in the stores,” he explains. “But that’s changing as well as we work on getting more boots on the ground in stores. Covid kind of shifted us all from learning how to be very efficient at working digitally, but there’s huge value in face-to-face interactions. That’s how you develop trust and loyalty. We’re looking to do more of that in 2026.”
In addition to expanding its sale rep team, the company also recently partnered with GigaCloud to use their extended rep team as well. Depending on the volume, they also offer in-person training on the brand.
“That’s an initiative that we’re starting to launch,” Farruggia says. “We’ve been working with GigaCloud for a while, and we’re excited to get this new partnership up and running.”
Going into 2026, Farruggia says the company will continue to focus on helping drive foot traffic to retailers.
“I would say traffic is an important issue for nine out of 10 retailers,” he explains. “That’s something digital brands have always done a good job of delivering on. But it’s something we can always do better. That’s one reason we’ve just expanded our remarketing campaigns for our retailers. We’ve established a threshold of wholesale purchases monthly, and once a retailer hits that, we start working with them to do 30-day remarketing campaigns directly to their store, mainly on social media. Using our marketing team, we can make those dollars stretch quite a bit further than a retailer might be able to do in creating those campaigns on their own. We’ve started rolling those out with a lot of frequency here over the last couple months and have been adding retailers weekly.”
