Bedding major Kingsdown has a relaxing goal for its new Margaritaville mattresses: Bring paradise to its consumers. Think parrots, palm trees, and tropical breezes, all design elements featured in the new mattresses. This is a line for Parrot Heads of all ages.
“Bring Paradise Home” is a key tagline for the new mattress line.
“Paradise is what you think paradise is,” observed Gary Towning, Kingsdown’s vice president of marketing, who played a key role in the development of the Margaritaville line of eight mattresses. “We are helping our customers find what they believe paradise is. Paradise is personal.”
Kingsdown is partnering with Hooker Furnishings on the line. Hooker is the exclusive home furnishings licensee of the iconic Margaritaville lifestyle brand.
The Margaritaville mattresses are dressed and shown in environmental settings throughout Hooker’s Margaritaville-branded showroom. The displays go beyond a Florida Keys aesthetic to evoke settings that reflect a desert ranch, a northern lake house or a big-city balcony – various places where paradise is a cozy home.
The inclusion of the Kingsdown mattresses in the well-appointed Margaritaville showroom marks a dramatic return of Kingsdown mattresses to the High Point Market, which has seen the addition of a number of bedding brands in recent years.
Hooker, with whom Kingsdown has long enjoyed a strong relationship as a private label mattress supplier, selected Kingsdown as a sub-licensing partner for the Margaritaville line.
The eight mattresses retail from $999 to $2,999 in queen with “manufacturer-required prices,” said Frank Hood, Kingsdown’s CEO. “Hooker has been a long-time, awesome customer of ours,” he said.
His own involvement with the Margaritaville brand goes back to 2006, when he purchased a Margaritaville margarita machine. “It is still running like a champ,” he said.
Hood praised Jimmy Buffett, who inspired the global lifestyle brand, as “a great musician and a great businessman,” and said his Margaritaville brand has a broad reach across all key demographic groups.
Buffett died in 2023 at the age of 76.
The Margaritaville mattress collection offers “a curated world where the pace shows, the breeze lingers, and every day feels just a little more like vacation,” Kingsdown officials say. That feeling was inspired by Buffett, “the original dreamer himself,” a man who was “a storyteller, a sailor, a visionary soul who taught the world that escape isn’t something you find – it’s something you live. His spirit of freedom, ease, and joy is woven into every thread of this collection.”
Key features of the Margaritaville mattresses include Tri-Tech gel memory foam, infused with gel, copper, silver and graphite to maintain freshness and enhance cooling, and Kingsdown’s proprietary Wave Coil System, which uses stacked multi-gauge individually wrapped coils for gentle contouring in a gradient support design, with a foam buffer to mitigate partner disturbance.
Some of the mattresses feature hand tufting to prevent the comfort layers from shifting and to increase durability, Joma wool to wick away moisture and regulate body temperature, latex to enhance pressure relief and maximize comfort, and pure cotton to promote breathability in the mattress for comfortable sleep.
Key features of the two hospitality mattresses in the line are gel foam, designed to pull heat away from the body and reduce pressure points, and individually wrapped coils engineered to conform to the body.
The foundations for the Margaritaville mattresses are made from sustainably sourced Canadian spruce with solid wood framing. The foundations use special braced truss support to reduce side-to-side flexing and to improve the strength of the unit.
Point of purchase materials offered with the line feature Margaritaville branding with the brand’s signature parrot.
