The winter Las Vegas Market is one of the best places to see dozens of new mattress innovations in one place. Bedding exhibitors are going all out this year with unique products that will give retailers an edge against big-box stores. Here’s a sampling of what manufacturers are bringing this year.
King Koil is planning major revamps of two mattress lines, Intimate and Signature. A large part of King Koil’s business, handcrafted and tufted Intimate, which retails between $2,000 and $4,000, offers tailored looks and luxe materials like natural cotton, Joma wool and Talalay latex and pressure-relieving support thanks to its 4000 micro-encased coil system. The Signature mattress collection, which retails between $1,000 and $,2000, is its second largest category and utilizes advanced coil technologies. Showroom B-1200
The 2025 WellFlex collection is inspired by MLily’s evolution toward sustainability. The 12-inch memory foam model sports a comfort knit fabric cover that features recycled fibers. The core includes BioBreeze memory foam, a USDA-certified bio-based product, to provide a layer that enhances breathability and comfort. The WellFlex is engineered for optimum contouring to relieve pressure points while also providing support for rejuvenating sleep. Showroom B-900
The new Ethos Avani hybrid is a high-in-demand addition to the already top-selling Ethos collection, Diamond’s premium, natural latex line constructed with a foam-encased coil unit and 3 inches of natural latex. The new Avani hybrid is constructed with a foam-encased coil unit and 3 inches of natural latex. Offered in two comfort options, the new Avani hybrid is ready for retail floors immediately. Showroom B-975
The Essential Collection, new to this market from Magniflex, is available in medium firm, luxury firm and plush. The three-bed lineup is set to replace the Classico collection, offering an affordable entry to Magniflex in the U.S. Designed with American audiences in mind, the mattresses are softer and plusher than the original collection and feature a waterfall design. Also showcased in this market is the Classico pillow, crafted featuring Magniflex’s signature Memoform with a cover in natural Viscose. Showroom C-1532
BIA’s Eclipse Ice mattress series combines premier cooling comfort and functionality. Roll-pack capable and available in hand-tufted split-heads, the three-model lineup features BIA’s patented Spinal Zone technology throughout, which incorporates micro coiling in the lumbar region of the mattress, and a combination of 792 pocketed coil foam encased construction with naturally antibacterial copper-infused gel memory foam, offering a supportive, cool night’s rest. Showroom B1118 and B1122
Spring Air International is set to unveil a new take on the Fleur De Lis by Chattam & Wells that redefines luxury with a series of mattresses covered in quilted white damask accented with gold embroidery. The three-model lineup — Genevieve, Eleanor and Marie — incorporates a luxe blend of wool and silk, encased coils and six layers of varied foams for luxurious comfort and long-lasting durability. Showroom A-701
Designed with precision and versatility, Ergomotion’s Ascend adjustable base offers a unique combination of tilt functionality and high-low adjustability. The full-bed tilt provides benefits like reduced snoring and improved acid reflux management. The high-low feature supports easier bed entry and exit for users with mobility challenges, adapts to varying user heights and integrates seamlessly within bed frames. For additional stability, an optional support rail securely attaches to the base. Showroom B-1362
At the forefront of Sinomax’s latest advancements is the proprietary Airmax Memory Foam by Intellisleep, engineered for unparalleled breathability and comfort. Featuring a unique ventilated construction, Airmax enables free airflow, making it the most breathable memory foam available on the market. The material adapts to body contours for superior pressure relief and support, while its advanced design ensures a cool, restful sleep experience. Showroom B-1480
The Helix Elite Collection is the brand’s newest and most luxurious line of mattresses. A celebration of innovation, high-end style and personalized comfort, the Elite collection stacks expertly crafted comfort layers on top of a best-in-class support system that zips together to create a truly elevated sleep experience. With six models available, customers can easily find their perfect sleep solution based on their unique sleep needs. Showroom B-1380
The new Tommy Bahama Ultimate Collection by Therapedic International is thoughtfully designed with beautiful prints in keeping with the fashion-forward brand, materials, components and features that meet consumer demand for premium quality and comfort as well as ease and convenience. The collection offers premium hand-tufted models featuring iFlex patented hybrid quilt with over 2,000 mini coils, 100% GOTS organic wool natural FR solution, memory foam visco comfort layers and edge-to-edge support including 1,016 coil-count individually wrapped perimeter coils. Showroom B-946
Bedgear’s M5 Night Ice Performance Mattress builds on the award-winning modular design of the original M3 Performance Mattress by adding three layers of advanced cooling technology that actively disperse body heat for an extra boost of refreshing comfort. With its taller 14-inch profile and cooling React Comfort Layer, the M5 Night Ice offers an elevated sleep experience that adapts to the sleeper’s every move and keeps them cool all night. Its interchangeable Independent Suspension units allow the users to choose their ideal firmness on each side of the mattress and adjust it over time as their preferences evolve. Showroom B-1100
Infused with the rejuvenating essence of coconut, Blu Sleep’s Escape pillow transcends the ordinary, offering a blissful escape into the realms of relaxation. With its quick response and adaptive design, the Escape pillow cradles your head and neck, ensuring a personalized fit that aligns with your unique contours. Showroom B-960
Paramount Sleep has reimagined its HD Super Duty series, unveiling two new Signature and Classic collections composed of four models each. The Classic series offers excellent support with a high-density foam-encased 12.75-gauge spring design, encased with “blue” cotton and high-density comfort foam. The comfort layers consist of high-density foam, five-zone foams, gel memory foam and targeted natural latex zoned lumbar. It also features a maximum cooling cover with silk/wool/cashmere and high-density foams to provide distinct comfort feels. Showroom C-1595
The ES700 SonicSleep Estate Series is a premium addition to Symphony Sleep’s already expansive lineup. This adjustable base uses specially selected sound wave frequency, strength and modulation to produce an audio sonic massage experience. The sleek upholstered fabric base features a durable folding ventilated steel deck design with active lumbar support for personalized comfort and motion-activated under-bed lighting. Showroom C-1507
The Sapira Chill is Leesa’s newest take on their most popular mattress design. Featuring a signature wrapped support coils system topped with a blend of both cradling and buoyant foams, the Sapira Chill offers the feeling of being cushioned but not stuck, with just enough bounce for freedom of movement. Luxury details complete the Sapira Chill experience including a billowy quilted cooling top, euro-style gusset and tailored tone-on-tone handles. Available in three comfort levels, the Sapira Chill is priced at $1,799 for a queen. Showroom
Rize Home’s Cool Flex pillow features a soft, breathable cover equipped with advanced cooling technology. Crafted with silky fibers and blended with a memory foam mix, the RZ High Dual Cool Pillow takes personalization to the next level with its removable 2-inch high-density memory foam insert. One side offers solid memory foam for ultimate support, while the other boasts a plush blend for exceptional comfort. With its high-profile design and options available in both standard queen and king sizes, the suggested retail price for the queen size is $169. Showroom B-925
