South Bay International is set to debut three new mattress collections — Sofinity, EcoPure and Allure — at the Las Vegas Market this month.
The Sofinity Collection redefines the foam mattress category with advanced foam technology designed to offer twice the airflow for superior breathability and cooling. Engineered for optimal spinal alignment and comfort, Sofinity delivers an exceptional sleep experience.
This mattress line provides a clear point of differentiation with its advanced airflow technology and ergonomic precision, appealing to customers seeking superior sleep solutions backed by innovation.
Key Features of Sofinity:
- 2x air permeability: Ensures unmatched breathability and cooling.
- Advanced cooling technology: Regulates temperature for optimal cooling comfort.
- Ergonomic precision: Spinal alignment for optimal back care.
“Sofinity represents the future of foam,” says Toby Konetzny, CEO at South Bay International. “Its advanced airflow technology and ergonomic precision set it apart as a game-changing solution for modern sleep needs.”
Sustainability meets comfort with the EcoPure Collection, crafted using soy-based, plant-derived materials to create an eco-friendly yet luxurious sleep experience. This line balances plush relaxation with robust support, making it an ideal choice for eco-conscious consumers.
Key Features of EcoPure:
- Plant-based innovation: Utilizes soy-based, plant-derived materials.
- Unmatched comfort: Plush relaxation paired with consistent support.
- Eco-friendly choice: Reduces environmental impact without sacrificing quality.
“EcoPure aligns with our commitment to sustainability without compromising on the comfort and quality our retailers expect,” Konetzny says.
The Allure Collection brings luxury and innovation to the forefront with Lumi Bands made from natural graphite for continuous cooling, paired with Bamboo Charcoal-Infused Memory Foam for temperature regulation, odor reduction and moisture control.
Allure combines high-end comfort with advanced cooling technology, making it a perfect choice for retailers targeting customers seeking a premium sleep experience.
Key Features of Allure:
- Bamboo charcoal-infused memory foam: Temperature regulation and odor reduction.
- Lumi bands: Graphite technology for over 12 hours of cooling.
- Plush gel-infused memory foam: Adds extra cooling comfort.
- Foam-encased pocketed coils: Motion isolation and body-conforming support.
- Patented edge support system: Expands usable sleeping surface by 20%.
“Allure is the epitome of luxurious sleep technology, delivering consistent cooling and exceptional support night after night,” says Edgar Carrasco, director of product development.
In addition to these new collections, South Bay International will also showcase its well-loved Active Line. Designed with wellness in mind, this collection supports enhanced recovery, stress relief and improved circulation, making it ideal for individuals at every stage of life.
The Active Line positions retailers to meet the rising demand for wellness-focused products with versatile appeal across multiple customer demographics.
