Bed Tech announces its partnership with the newly launched Mattress Industry Dealers Association, founded by industry veterans Greg Jent and Steve Houk. MIDAS aims to unite independent mattress retailers nationwide, fostering collaboration and industry growth.
“Over the past 15 years, Bed Tech has built its success by working hand-in-hand with independent retailers across the country,” says Darren Sparks, president of Bed Tech. “We are honored to support MIDAS as a manufacturing partner and share their vision of a stronger, more unified mattress industry.”
As part of this partnership, Bed Tech will offer exclusive sales promotions to MIDAS members throughout the year. Additionally, Bed Tech will cover the initial association dues for new members, providing a credit memo for future orders that meet a minimum size requirement.
Jent and Houk emphasized the association’s mission to empower independent retailers and build a robust community that drives the industry forward.
