As a mattress store owner, it’s essential to provide your customers with guidance on proper mattress disposal. Not only does this demonstrate your commitment to environmental responsibility, but it can also help you build a positive reputation in your community.
Here are some strategies to consider:
- Offer disposal services.
- In-home pickup: Provide a convenient in-home pickup service for customers who purchase new mattresses for a nominal fee.
- Partner with local companies: Partner with local waste management or recycling companies like Mattress B Gone or 1-800-GOTJUNK to properly dispose of the mattresses once removed from your customer’s home.
2. Educate your customers.
- Point-of-sale information: Provide information about proper mattress disposal at the point of sale.
- Educational materials: Create educational materials, such as brochures or handouts, that explain the different disposal options available, including recycling and donation.
3. Promote recycling and donation.
- Partnership with charities: Partner with local charities or organizations that accept mattress donations.
- Highlight recycling programs: Promote mattress recycling programs offered by manufacturers or local recycling facilities, such as the Houston Furniture Bank. Did you know that 80% of mattress components can be recycled? Lining them up end-to-end would be enough to get to Dallas and back, twice!
4. Address environmental concerns.
- Highlight sustainability initiatives: Showcase your store’s commitment to sustainability by highlighting any eco-friendly practices or products you offer.
- Translate sustainability features into benefits: Make it easy for sales teams to communicate the value of sustainability to customers.
- Be clear about your values: Balance authenticity with relatability and the appropriate amount of promotion.
- Show your certifications: Promote CertiPUR-US and Greenguard Gold certifications, which are recognized standards for low emissions and safety in bedding products.
- Share details about your initiatives: Share details about your environmental initiatives through social media and on a sustainability-focused storefront. For example, you could highlight your partnership with a local Furniture Bank that recycles and even donates mattresses to those in need.
By implementing these strategies, you can help your customers dispose of their old mattresses responsibly while also contributing to a cleaner and healthier environment.
