Avocado Green Brands announces key promotions and new hires as part of its strategic plan to support growth and enhance its wholesale and retail operations. These changes reflect its commitment to leadership excellence and operational efficiency as it continues to expand its presence in over 400 locations and employ talent across multiple countries.
Matthew Anderson has been promoted to chief operating officer. With nearly 30 years of experience in the mattress industry, he will oversee daily operations to ensure efficiency and effectiveness across the organization. His strategic vision will drive organizational goals, track and evaluate performance metrics, and foster a culture of leadership and growth.
Anderson’s career began at Sleep Train in 1995, and he later was an executive at Mattress Firm, where he gained extensive experience in sales, operations, technology and acquisitions. In 2022, he joined Avocado as senior vice president of executive strategy to develop organizational alliance for the company’s next stage of growth, which he did through QBRs, strategic initiatives, goal setting and assigning department KPIs.
Many of the processes Anderson implemented helped drive better customer experiences, empower leaders and improve operational efficiencies, the company says.
As previously reported by Bedding News Now, Patrick Wolf has been hired as the new senior vice president of sales and training. Wolf brings a unique background with eight years as a military police in the Marines and several years as a police officer.
His career in the mattress industry began in 2000, with his most recent role as vice president of sales for Diamond Mattress. At Avocado, Wolf will lead its wholesale division, focusing on developing strategic partnerships and driving sales growth.
Matt Jessell has joined Avocado as the vice president of sales for the company’s retail division. He will oversee retail sales, digital sales and enterprise customer service.
With a career that began at Sleep Train in 1993, Jessell has held various roles, progressing to vice president. His leadership was integral to the operations, sales and customer service for Sleep Train, Mattress Discounters and Mattress Firm, making him an ideal fit for the company’s expanding retail operations, the company said in a news release.
Randy Salvante has been promoted to vice president of operations. He has consistently demonstrated exceptional leadership and operational expertise. In his new role, Salvante will lead demand planning, purchasing, logistics, data management and inventory control to ensure seamless and efficient operations. His strategic plans for manufacturing operations will align with its objectives to be best in class.
After tons of layoffs these promotions are a bad look.