King Koil continues to build on the popularity of its split-head mattress options with the latest iteration of its innovative iBed series with new hybrid at the summer Las Vegas Market this weekend in space B-1200.
King Koil’s adjustable-friendly iBed collection quickly gained popularity by combining enhanced cooling comfort technologies with pressure-relieving comfort that conforms to the body’s curves. The mattresses offered a luxurious combination of the company’s Signature Ultra HD Plush Foam with graphite-infused Talalay Latex to help wick away moisture and heat for an optimal sleeping temperature, and more than 900 supportive encased coils with edge-to-edge support.
In Las Vegas, the company will unveil six new models in a revamped collection. Three are foam construction, featuring HypurGel™ and HyperGraph™ foams. Three full-wrap hybrids incorporate pocketed spring coils and latex along with the fast-recovery, high-performance foams.
“Visually, all six beds feature the same luxe black cover and a very contemporary look,” says David Long, executive vice president of innovation and marketing, “but the construction is designed to give retailers a choice of price points ranging from $1,499 to $1,999 in queen, along with a very discernable difference in feels to give their customers reason to step up.”
All six models in the iBed lineup include split-head options.
According to CEO David Binke, King Koil excels in the ultra-premium split-head category and features them in a number of its bestselling collections, including SmartLife by King Koil and PureBliss.
“It’s no secret that we’ve been extremely successful with split-head kings in the SmartLife program, and we continue to move quickly to add the split-head option across our offerings. Split-heads are a major emphasis because our retail partners see the value and their customers in the ultra-premium segments desire a more personalized sleep experience,” he says.
